Ravi’s Rants

1. Create a file called phpinfo.php




2. Enter these few lines of code in it: (you can copy-paste from below):
   
   <?php
phpinfo();
?>




3. Upload this to your root folder (where your home page (index.htm or index.html etc) lives.




4. Access this script via the browser like this:
   
   http://www.YourSite.com/phpinfo.php




5. You should see a nice page come up, with the PHP logo and headers, that shows all of your PHP configuration and settings. If you see it, then: Hurrah, you can run PHP on your site!




6. If you see some kind of errors, first try changing the file’s permissions (chmod) to 755. (CHMOD Tutorial)




7. If that still doesn’t work, then you’re probably SOL (S#!t Outta Luck). Confirm it with your web host.




8. If your web host doesn’t support PHP, don’t waste your time - or your web site - with your current host. Just switch to where I host my own sites.




9. WARNING: Don’t forget to delete the phpinfo.php file from your web site. Hackers can figure out a lot of stuff from this page!

I was recently in the market for an “e” fax solution. I looked at quite a few services. My basic requirements were these:

• Reliable
• Low cost (not necessarily free - because I wanted the service to be reliable and accountable)
• Didn’t need a local area code - anywhere was fine, as I don’t receive too many faxes
• Offer a free trial - so that I can experience it first-hand
• Offer a decent number of incoming pages in the package
• Offer a low-cost pay-as-you-go model for additional use

• After hunting around the web, looking up various forums and wasting time on made-for-adsense spam and junk-review sites, I stumbled across MaxEmail.com.

  You can get your incoming faxes sent to your email address as a PDF attachment.

  I went through their 1-month free trial, was highly satisfied with the quality of their service, and just now signed up for a whole year at $24/year (their “lite” plan).

  If you are looking for something similar, go check out MaxEmail.com

  
  
  
  
  
  

At my MyWebmasterInABox.com site, I used to run a forum powered by phpBB. But phpBB turned out to be one of the most poorly designed, least secure, web-based applications I have ever used.

So, for the longest time, I had no forum software, and no official support system.

But recently, after a number of my customers had issues with sending/receiving emails to/from me, I embarked on a (rather brief) quest to find a good PHP application, and stumbled upon a brilliant, free, ticketing and customer support application called Maian Support.

I’ve installed it on my own site now at http://www.MyWebmasterInABox.com/support/.

Going forward, if you need support for any of my scripts, go here to enter a ticket.

And to download a copy of the application that powers this, go to Maian Support.

I’ve thought about selling my RSS Feed Publishing Script for a long time.

And then one day, I just decided to give it away.

All I want is for you to try out my free newsletter. You can leave any time. No questions asked. And you will never hear from me again.

Your permission to send you really good stuff (I think - You decide) is not asking for too much, is it?

My FeedMonster script will allow you to publish any RSS or XML feed from any web site - even my own blog feed from RavisRants.com - on any page of your web site. It takes under 2 minutes to install and set up. Publish either one feed on a page, or multiple blog feeds from multiple sources on a page.

Go here to subscribe and download the FeedMonster and 14+ other PHP scripts.

Once you download and install my scripts, don’t hesitate to send me your feedback.

If I had to pick just one blog, and could read only one blog for the rest of my life - including my own blog (the one you’re reading right now) - I would pick Seth Godin’s blog.

Seth’s blog is (hyperbole alert) amazing, educational, informative, remarkable, mind-blowing, extraordinary, purple, eye-opening and goose-pimple-raising good.

Seth’s books, his blog and his words have become such an integral part of my life, that I ended up creating a separate category here. I still have to go back and tag some of my older posts, but you can read all of the posts where I’ve written about or referred to Seth Godin, by going here.

But don’t read just Seth’s blog. You don’t have to.

Read some of the best blogs out there, along with Seth’s, all on one page by clicking here.

It’s not really purple in color. But I did mean that it is Purple.

Why?

It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they paid $5,000 in fine for every match that Michael Jordan wore these banned (then) shoes on court].

Not even Apple - to this date - has been able to match the hysteria that these shoes created (have you ever heard anyone getting mugged or killed for an iPod or iPhone?)

And yes, I was a teenager when I read and watched news about people getting mugged and killed for Air Jordan shoes.

Now go make your own Purple shoes.

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site and purchased one of my products, the publisher would get a piece of the sale.

Classic “Affiliate Program” stuff - where this time around, I wanted to be the merchant, and not the affiliate.

I contacted a Google AdWords Specialist on chat - who turned out to be not as much as a “specialist” as you would think they would be.

Read the chat transcript below to see how long it takes for the rep to even understand my question, and give out a meaningful answer. It is painfully obviously that I know more about Google Products than her!

But I am glad that she eventually gave in and deferred the question to a “technical specialist” (read: someone who knows their $hi#).

Completely unedited except for minor reformatting for readability, and removing of private content.

Chat Information: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: “”.
Chat Information: AM has received your message and will be right with you.

AM: Hello Ravi. Thanks for contacting Google AdWords. I’m happy to help you.
AM: Could you clarify what you mean by referrals?
AM: Ravi, are you there?

Ravi Jayagopal: yes
Ravi Jayagopal: I meant, how would I advertise through Adsense Referrals?
Ravi Jayagopal: I’m currently using Referrals as a publisher
Ravi Jayagopal: I want to advertise my product through Referrals, so that publishers can promote my product, and then I would pay them a commission based on sale
Ravi Jayagopal: you there?

AM: Well, I am actually an AdWords specialist so I am really not familiar with AdSense Referrals.
AM: However, you can find out more at https://www.google.com/adsense/static/en_US/Referrals.html?gsessionid=N8x_KdsMNys.
AM: Referrals Help Center
AM: In the Help Center, there is a Quick Start guide.

Ravi Jayagopal: I don’t want Adsense referrals, actually
Ravi Jayagopal: I want to “advertise” - so wouldn’t that fall under “AdWords”?
Ravi Jayagopal: Publisher -> Adsense
Ravi Jayagopal: Advertiser - AdWords
Ravi Jayagopal: No?

AM: Yes Ravi, but you asked about Referrals.
AM: Referrals is not a part of AdWords.
AM: It looks like you already have an AdWords account.
AM: What do you have questions about in particular?

Ravi Jayagopal: Ok, here’s my question: Right now, as a “Publisher”, I pick out referral ads and display them on my site, and I make money when my visitor clicks on those referral ads and goes on to buy something. With me so far?

AM: Yes Ravi.

Ravi Jayagopal: Ok, now I want to put my “Advertiser” hat on and promote my product so that “other” publishers can promote “My” product through the referrals network
Ravi Jayagopal: how would I become an “Advertiser” and promote my product?

AM: Through the Content Network.

Ravi Jayagopal: Ah, that’s what I wanted to know
Ravi Jayagopal: So is there a way to say “Referrals” when I put my ad out on Adwords?

AM: You do already have an AdWords account with the email address <>.
AM: All you will need to do to appear on other sites is to opt into the content network when you create your campaigns.
AM: We don’t use that term.

Ravi Jayagopal: But when I opt-in to the “Content Network”, it automatically becomes just a PPC campaign right?

AM: We call your advertisements ads and we call our publisher sites ‘the content network.’

Ravi Jayagopal: I don’t want it to be PPC, but a CPA item

AM: You can also create a CPM campaign.
AM: Cost Per Impression if you’d like.

Ravi Jayagopal: not CPM. I’m talking about CPA - cost per action
Ravi Jayagopal: which is what Referrals is - CPA.

AM: That is not an option right now Ravi.

Ravi Jayagopal: then how are all these advertisers on Adsense Referrals?

AM: Again Ravi, I’m not familiar with AdSense referrals.

Ravi Jayagopal: Is there someone higher up who can help me with this question? Because it is definitely not an AdSense question - because AdSense is for Publishers

AM: If you want to contact the AdSense team to ask them about that, you can email them directly at adsense-support@google.com.

Ravi Jayagopal: and I am talking as an Advertiser

AM: Ravi, they will only be able to tell you what I am telling you, that you can create advertising campaigns that you’ll pay on an impression or click base.
AM: Those are the only options right now for our advertisers.

Ravi Jayagopal: So how are these advertisers advertising on a CPA basis? That’s what I want to know
Ravi Jayagopal: If you don’t know the answer, I would appreciate if you could put me through to someone who does
Ravi Jayagopal: But don’t tell me I’m asking the wrong question

AM: Please hold on just a moment Ravi.

Ravi Jayagopal: Ok, thanks

AM: CPA is not an option at this time in your account Ravi. I just checked with our technical specialist.

Ravi Jayagopal: Why? And when would it be?

AM: It’s a limited beta right now. If you give me the best email address to reach you at, I can email you if it does become available.

Ravi Jayagopal: ok…thanks…it’s <>

AM: You’re most welcome.

Bottom-line:
You cannot yet sign up as an “Advertiser” and promote your products through Google “Referrals”. It is in limited beta, and unless you were invited to be part of the beta, you would have to wait until they open it up to others.

As much as I love Google and probably qualify as a “Google FanBoi”, I have to say, Google sucks at most things not handled by their machines (read: Human Beings).

The folks who buy a new product when it first comes out, are commonly known as the early adopters.

These people - who are not the same as the “beta testers” - actually spend money to buy the product.

They risk the annoyances, technical and usability issues of First-Generation products in exchange for the “Wow” factor that comes with someone stopping by at your table at a restaurant, or interrupting you on the train, or huddling near you at a party, to ask about your cool new toy.

There is a certain coolness and hipness that comes along with owning the latest and greatest gadget.

But what if the gadget itself is considered a failure? What if you just kept reading poor reviews everywhere you look, especially from the people and web sites and blogs you visit and respect?

Would you still shell out hard-earned-money when you know there is very little “Wow” factor in it for you?

I’m not an early adopter in any way. I am usually on the other end of the curve, buying only the latest version of the most proven products, after the product has been out for a while, after reading tons of reviews and doing a lot of online research.

Even I was initially tempted to get the new Amazon Kindle. But after reading poor reviews everywhere, I finally pulled the plug on this item from my wish list.

Here’s one of the best, most balanced, most informative reviews I’ve read about the kindle.

So, don’t take my word - judge the Kindle for yourself.

If you drink coffee at Starbucks, you’ll surely appreciate this: 54 cents Refills For Starbucks Coffee .

If you’ve ever wondered about the power of influence that videos - even free ones - can have in selling commercial products, look no further.

Recently, I was on the receiving end of this power, as I shelled out about $3,200 to buy a Yamaha Motif Keyboard - thanks(!) to two powerful videos on YouTube.

I’ve chronicled it in my rather new blog, MotiFreak.com.

I recently asked a very close non-blogger, never-blogged-before friend to start his own blog on my new multi-blog site, YehHaiIndia.com (driven by WordPress Mu - very cool software).

His immediate response was:

The problem with blogging is you need ideas and thoughts you want to write.

And you are assuming I have thoughts that are worth writing about….

The biggest problem with publishing a blog, is not that you may not have enough or something worthy to say.

The biggest problem is actually “fear”.

“I can’t believe he wrote something that stupid!”
“What the heck was she thinking when she wrote that?”
“He has no idea what he is talking about!”

Fear of criticism. Fear of being judged.

We don’t want to put our thoughts and opinions “out there” for everyone to judge; and for some to call us “a moron”, “clueless”, “totally wrong”.

Whereas blogging is like thumbing your nose at this fear.

You put yourself out there in every post. Every thought and comment and opinion in your blog is yours - and yours alone. You are setting yourself up for criticism and judgment and name-calling. And you want people to read your posts, criticize you, judge you, interact with your blog and give you feedback.

As long as we fear this feedback, we simply cannot do remarkable things.

No, it doesn’t mean you ignore common sense and do something stupid (like putting crazy photos of you on your blog while somehow involving your employer).

It means that if your post makes sense, and all you fear is being judged by your colleagues, friends or family - and fear about what others might say, then I say, just get over it, thumb your nose at your fear, and get ‘er done.

“Bacn” - pronounced as “Bacon” - is spam (kind of), but not really the lewd, disgusting, “killing my inbox” type.

From Jargon Watch at Wired.com:

It’s not really spam. You want to read it (and probably would), you just don’t have the time. Thanks to the folks at PodCamp Pittsburgh, there’s a new web-term you can now use specifically for these types of e-mail notifications. Things like bill-payment receipts, Twitter requests, newsletters, project notifications—all are bacn.

Here’s more if you want more.

Camtasia is giving away a slightly older version of their famous screen-capture software, Snag-it, that lets you go beyond the “Prnt Scrn” button.

Here’s where you can download it.

A Print-Screen Tip
If you press the “Alt” + “Prt Scrn” buttons together, you will capture only the front-most (active) window - which means you no longer have to capture your entire screen along with pieces of your desktop and other windows open, just to get a screenshot of your browser window.

Also, it helps to reduce the size of the browser (or whatever window you’re trying to get a screen-shot of) first, and re-size it to a much smaller size before hitting “Alt” + “Prnt Scrn”. That way you won’t get a gigantic image when you’re just trying to capture just a small portion of the window.

This has been around for a while now, but its coming out of beta (a.k.a Google Labs) means that Google is serious enough to support this going forward.

Here’s how it works:

• Dial 1-800-GOOG-411 (800-4664-411)
• Say where you’re calling from - City, State or Zip
• Say what you’re looking for (Pizza delivery, from the video below)
• GOOG-411 connects you with the one you pick from the spoken list (or you can get it text msg’ed to your phone)

GOOG 411 - Totally free 411

My “Video Unit” link wasn’t available yesterday when the announcement was first made.

Was able to see it today.

“Linked” my Adsense account with my YouTube account.

Got the confirmation from Google in a few minutes (they do warn that it could take up to 12 hours).

Created my “player”, got the code.

The ads load asynchronously, and they seem quite on target from the other sites I tested so far.

Way to go Google!

Going by the PageRank (PR 6), you can guess how many sites are linking to this post on JoelOnSoftware. The content is that powerful.

Here’s the summary:

1. Fix everything two ways
2. Suggest blowing out the dust
3. Make customers into fans
4. Take the blame
5. Memorize awkward phrases
6. Practice puppetry
7. Greed will get you nowhere

Post: 7 Steps To Remarkable Customer Service

In this era of the open web, it is hard to monetize information that you can easily get elsewhere.

Want to read about what’s going on with the presence of Iranian dictator Ahmedinajad in NY City? Just Google-News it up (yes, that’s different from Googling it up), and you’ll get all the latest relevant news stories you can handle, in reverse chronological order.

So why would people pay for accessing the NY Times?

Not too many would, and not for long, figured the NY Times - and finally opened up the gates.

It’s official: the “Adsense Model” is in.

Open up your content, make money from ads. This same model didn’t work for most sites just a few years ago, in what I call the “Pre-Adsense Era” in my book. But now, it can work for all sites - whether you are NYTimes.com with millions of impressions, or a LinkOverLoad.com with just tens of thousands of impressions.

Usually I never follow NYTimes links that show up in many of my searches, because I know that 4 times out of 5, I will hit a password-protected story. But today, knowing that they have removed the wall, I read a very interesting article about the new model of outsourcing, a glimpse of which I had gotten earlier looking over the shoulder of someone reading the NY Times paper on the subway.

If you want to charge for your content, make sure your content is not easily available, not easily validated, or that there is too much information that cannot be easily made sense of.

In my book “No Business Like E-Business“, I write about the Google Supplemental Index (GSI - Ravi’s acronym). Basically, this is like the “alternate” Google database, where sites that are “on the way in” or “on the way out” show up.

If yours is a new site, it may show up in the GSI before it shows up in Google’s main index (google.com). Similarly, if your site has suddenly disappeared from the main index, you may find it here (before it disappears from everywhere on Google - which means your site probably violated their webmaster guidelines, and has gotten banned by the Almight G!).

Here’s more information from Google Webmaster Central about the Supplemental Index.

And don’t forget to subscribe to the feed while you’re there.

“Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. At Google’s current revenue rate, every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone.”, says Google’s Inside Adwords Blog.

Yep, that’s $1 billion! Is it really a loss? Because that’s billing that would’ve never occurred anyway, if those were truly fraudulent clicks.

Don’t get me wrong, I love Google. You could even call me a Google fanboy. But when you put it like that, it sounds like Google’s taking a huge hit because of fraud. Doesn’t matter how you say it, sure makes them look like a hero.

I found this amazing site yesterday through one of the feeds on LinkOverLoad.com. Awesome video coming right up…

Animoto basically turns your pictures into a fantastic MTV-style video, with some great soundtracks available on their site for free, or you can use your own audio - with your pictures almost flashing in rhythm to the beats of the soundtrack, with some great-looking special effects.

When I signed up, uploaded my pictures, picked a great-sounding track they had on their site (for free) and tried to create my video (remember, their software supposedly creates all of this in an automated fashion), I got this very friendly error message:

Hi there,

We’re sorry to inform you that we have experienced an error in the
production of your recent video, “Beautiful People”. Rest assured, we’re
on the case and we’ll have it rendered as soon as we can–but, depending
on the complexity of the issue, it could take a little time.

We’ll email you the moment it’s ready. Thanks for understanding!

…

That didn’t bother me, as they are still in beta, and still hammering out the rough edges. What did surprise me, is that they promptly sent me this email the next day:

Hi there.

We’ve finished your video, so it’s time for you to go take a look.
Head to:

http://animoto.com/play/…..

We hope you like it! Give us some feedback when you get a chance to
let us know what you liked and how we can improve. Remember, no two
Animoto videos are ever the same so keep making videos and see what unique
pieces you can generate.

…

I excitedly clicked over, and was simply blown away by the results (see video below).

Remarkable idea, great (almost perfect) execution, instantly viral! Pass this along…

Video from Animoto.com