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The Fall and Rise of the “Clint Eastwood” Brand

Posted by Ravi Jayagopal on March 06, 2005

I’ve never thought much about Clint Eastwood, the actor.

Yes, I loved him in “The good, the bad and the ugly”. Maybe “Dirty Harry” too. But that was it - at least for the longest time.

Then some time ago, I saw “Mystic River” (only because I am a big fan of Sean Penn). I was blown away by Penn’s acting - and the direction too. Guess what, it was directed by Clint Eastwood! And thus started a huge Clint-Eastwood brand-come-back.

And just like that, within the span of a few months, I had seen “Unforgiven”, “Midnight in the garden of good and evil”, “Escape from Alcatraz”, “In the line of fire”, and watched him proudly - and in awe - as he won at the Oscars. Suddenly, I just couldn’t get enough of Clint Eastwood.

Yes, brands can make a come-back. Even Dennis Rodman can, if he wants to.

You’ve just got to keep at it without ever quitting.

Doesn’t matter what color your hair is; just be outrageously brilliant in whatever you do - that’s all.

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