Does more traffic to your web site (or store) mean more sales? Not necessarily.
According to this CNN report, a company “which sells used machinery for making tubes to clients worldwide, has seen its site utube.com knocked off line by millions of online searchers looking for video site (YouTube.com)”.
Traffic alone is no good. What you want is targeted traffic. What happened to uTube is that thanks to GoogTube, they got millions of “un-targeted” visitors who had no interest in what uTube sells. So, the visitors just left, leaving the site with a huge bandwidth-bill, lost productivity and absolutely no sales.
Skyrocketing your sales is nothing but a product of this (rather over-simplified) formula:
1. Remarkable product
2. Targeted traffic
3. High Conversion
4. Repeat sales
Leave out any of the highlighted keywords – and all you have left is mediocrity – an (average) product, with (worthless) traffic and (pathetic) conversion.
Remember that the rocket science is not in the formula – it’s in the implementation.