Google Acquires DoubleClick for $3.1 Billion

by Ravi Jayagopal on 4/14/2007

Google came to prominence with a “Hate Images, Love Text” campaign. Slowly but steadily, they ventured into “banner” advertising, then “video” advertising, then affiliate programs, and now they have purchased one of the biggest “traditional” online advertisement networks, DoubleClick.

Their huge dependence on their “advertising” model is both exciting and scary at the same time.

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