What Happens When You Care About Your Customers
The iPhone launched at $599 (8GB) and $499 (4GB).
About two months later, Apple deprecates the latter, and slashes $200 off the former.
The early adopters get mad.
Should Apple care? They didn’t have to. But they did (Steve Jobs letter).
Great strategy (in-store credit). Great PR. Gotta love Apple.
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