“The _____ swept down from the hills like a dark and hungry wind.

The first thing anyone would notice would be the _____, its long white hair flew wildly in the breeze generated by the two swinging katanas that had been enchanted to draw blood from anything, even lamp posts and cheese.

Raised in a school for ninjas who also did kung fu and kickboxing as a hobby, the _____ was …. but also possessed the secret skill of being able to ….”

I challenge you to fill in the “_____”. What do you think the text is about?

Well, then I guess you probably haven’t heard about Woot.

The passage above, is the product description of a “HP 3210 All-in-One Printer”. Yes, a printer!

Woot sells exactly one product a day - at a pretty good price. They’re not the cheapest, yet they almost always sell out the same day. Within hours, sometimes. And they don’t carry the same product more than once.

The product descriptions are remarkable: they give you the highlight, and are incredibly funny. These guys have a great sense of humor, and everything about their site has a Wootouch to it.

Today, they’re partnering with a big company. And like most other companies, they could’ve written a plain, boring press release like this one (yawn).

But Woot is different, of course. They had to do it in style.

Woo Woo, Woot!