It’s not really purple in color. But I did mean that it is Purple.
It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they paid $5,000 in fine for every match that Michael Jordan wore these banned (then) shoes on court].
Not even Apple – to this date – has been able to match the hysteria that these shoes created (have you ever heard anyone getting mugged or killed for an iPod or iPhone?)
And yes, I was a teenager when I read and watched news about people getting mugged and killed for Air Jordan shoes.
Now go make your own Purple shoes.