If you wish to follow me on Twitter, then I’ll be honored that you chose to do so. I’ll even send you a personal “thank you” note 🙂
But if you follow me expecting me to follow you back, that’s probably not going to happen.
Many high-profile Twits (or Twitter’ers) do the Follow-Me-And-I’ll-Follow-You bit.
That’s as pathetic as “sign up for my newsletter, and I’ll sign up for yours”.
If you want to measure the true worth of your brand, and the true power of your tribe, then follow only those who you find interesting, and “stop” following every one else.
Then see how many followers you are left with.
Those are the only ones that count.
Stop making follower-count a pi$$ing contest and make some meaning for your tribe. The followers will automatically follow (in more ways than one).