About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy.
I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and other e-tailers, and even called up several music stores and asked for recommendations.
And I was really, really torn between the two, unable to make up my mind… until I saw this free video on YouTube…
Yup, literally one free video on Youtube sealed the deal for Yamaha, and they literally reached into my pocket and sucked $3,200 out of my credit card (it costs like $2500 now!)
So yes, video does help you sell better.
And actually, it’s not just about “selling”. Video basically helps you “persuade” and “close” better – regardless of what the goal is.
So video rocks whether you’re selling a product, building a brand, building a reputation, or simply trying to make a very cool viral video…
And creating such videos is a LOT simpler than you can imagine.
Andy Jenkins, a marketer whom I admire and am a big fan of, has released 3 spectacular videos that show you how easy it is to create videos that work.
Yes, the videos are free.
One thing I can guarantee you: If you’re not totally impressed by the production quality, humor, fast-paced and multiple-sensory-stimulating narration in the videos, then I will let you smack me silly and call me “Ravioli”
And don’t forget to leave a comment below about what you thought about this post (or Andy’s videos).
– Ravi Jayagopal