Podcasting is one of the greatest things ever invented.
I personally believe that when it comes to the ability to connect with people on a deeper, personal level, Audio is second only to Video.
And with all the ways already invented every day to interrupt, annoy and distract people – TV, Netflix, YouTube, Facebook, Twitter, Snapchat, Whatsapp, Hangouts, and on and on… and more ways being interrupted every day, podcasting, in some ways, has become the single most powerful, relationship- and fan-building tool there is – even more so than video.
You can’t listen to the radio show that you want to, when you want to. Whatever is playing when you get into your car is what you have to listen to.
Even with expensive Satellite radio, you only get more channels, but you don’t get the channels on-demand. You can’t get a show on satellite radio to start when you’re ready for it – you still have to listen to the shows on their clock, not on yours.
You can’t be driving and watching a YouTube video (I guess you could, but if you did, then you probably wouldn’t be well enough to be reading this right now, would you?).
You can’t read an online article or a book or a blog post or a PDF report, when you’re driving to work, or walking your dog, or at the gym, or doing the dishes…
Podcasts can go “where no other media has gone before”.
The host of the show – whether they are making you think, laugh, cry or learn – they’re in your ears, talking directly to you, they have your fullest attention, you are focused in on their voice, even if you’re performing a chore.
The power of audio is yet unparalleled.
And thanks to my podcast at SubscribeMe.fm, like He-Man might have said if he had a podcast, “I Have The (Audio) Power!”
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