From the category archives:

Adsense

The Power Of A Brand (Revisited)

September 9, 2009

Did you know that the incredibly famous Nike “Swoosh” logo was created by a graphic design student desperate to pay for a dress for an upcoming party, for a stunning total of $35 (at $2/hour)? I watched a Nike documentary recently, where they interviewed  Philip Knight (one of Nike’s Founders), “His Airness” Michael Jordan, and [...]

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Google Launches Affiliate Network

July 2, 2008

Performics > DoubleClick > Google Affiliate Network Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th. They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away. I just did, and [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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Adsense For Video (YouTube) Is Here

October 10, 2007

My “Video Unit” link wasn’t available yesterday when the announcement was first made. Was able to see it today. “Linked” my Adsense account with my YouTube account. Got the confirmation from Google in a few minutes (they do warn that it could take up to 12 hours). Created my “player”, got the code. The ads [...]

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Membership Sites: Not Easy To Monetize. Proof? NY Times

September 25, 2007

In this era of the open web, it is hard to monetize information that you can easily get elsewhere. Want to read about what’s going on with the presence of Iranian dictator Ahmedinajad in NY City? Just Google-News it up (yes, that’s different from Googling it up), and you’ll get all the latest relevant news [...]

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Google says it loses $1 billion a year to false ad clicks

September 18, 2007

“Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. At Google’s current revenue rate, every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone.”, says Google’s Inside Adwords [...]

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Google Finally Starts Video Advertising on YouTube

August 23, 2007

We all knew this day would come, but I had been more curious about the type of video ads that would show up: would they be pre-roll (first show the ads, then the actual video)? Would they be post-roll (after the video) or some kind of pop-up (probably not, knowing their Adsense policy about pop-ups)? [...]

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How Much Money Can You Make From Your Blog?

August 6, 2007

Maybe quite a lot, and mostly not a lot. “Huh?”, you say? If you look at this “top bloggers” list, you may end up buying into the fantasy that blogging will make you big bucks. Not every blog will make that kind of money. Actually, it would even be fair say, that less than a [...]

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Google Acquires DoubleClick for $3.1 Billion

April 14, 2007

Google came to prominence with a “Hate Images, Love Text” campaign. Slowly but steadily, they ventured into “banner” advertising, then “video” advertising, then affiliate programs, and now they have purchased one of the biggest “traditional” online advertisement networks, DoubleClick. Their huge dependence on their “advertising” model is both exciting and scary at the same time.

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Google Adsense Making Less Sense

January 12, 2007

Imagine blogging for a whole year, ending up with a very popular blog that has 23,457 subscribers, ranked #45 out of all blogs in the world, and earning (brace yourself) a whopping $3,350 for the entire year! Now stop imagining – this stuff is real. I noted in an earlier post, that in spite of [...]

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How To Display RSS Feeds On Your Site

December 27, 2006

If you know what a “blog” is, you probably already know what a “RSS Feed” is. One of the best (not to forget, cheapest and fastest) ways to get free content for your web site, is to display a third-party RSS Feed. Every time the feed’s content changes, content on your web site automatically changes, [...]

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