From the category archives:

Advertising

What Would Microsoft Do?

September 24, 2009

Here’s something I completely forgot to add to my earlier post about “What Would – – – – Do?“… Yes, I do occasionally think “What Would Microsoft Do?“. And then of course, I do EXACTLY the OPPOSITE – especially when it comes to the quality of their products, their marketing, and their branding (or lack [...]

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How To Make A Viral Video

April 27, 2009
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No More Amazon Commissions For Paid Traffic

April 6, 2009

Here’s the email I received earlier today, notifying me of the change to Amazon’s Affiliate Commissions policies. Relevant portion is highlighted below. We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer [...]

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Transform Your Marketing – Seth Godin

November 18, 2008

Yet another incredible presentation from Seth Godin. I can’t seem to get enough of what he talks about…

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Google Launches Affiliate Network

July 2, 2008

Performics > DoubleClick > Google Affiliate Network Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th. They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away. I just did, and [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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Adsense For Video (YouTube) Is Here

October 10, 2007

My “Video Unit” link wasn’t available yesterday when the announcement was first made. Was able to see it today. “Linked” my Adsense account with my YouTube account. Got the confirmation from Google in a few minutes (they do warn that it could take up to 12 hours). Created my “player”, got the code. The ads [...]

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Membership Sites: Not Easy To Monetize. Proof? NY Times

September 25, 2007

In this era of the open web, it is hard to monetize information that you can easily get elsewhere. Want to read about what’s going on with the presence of Iranian dictator Ahmedinajad in NY City? Just Google-News it up (yes, that’s different from Googling it up), and you’ll get all the latest relevant news [...]

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Google Finally Starts Video Advertising on YouTube

August 23, 2007

We all knew this day would come, but I had been more curious about the type of video ads that would show up: would they be pre-roll (first show the ads, then the actual video)? Would they be post-roll (after the video) or some kind of pop-up (probably not, knowing their Adsense policy about pop-ups)? [...]

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Google Acquires DoubleClick for $3.1 Billion

April 14, 2007

Google came to prominence with a “Hate Images, Love Text” campaign. Slowly but steadily, they ventured into “banner” advertising, then “video” advertising, then affiliate programs, and now they have purchased one of the biggest “traditional” online advertisement networks, DoubleClick. Their huge dependence on their “advertising” model is both exciting and scary at the same time.

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