From the category archives:

Advertising

Crush It With Video

June 4, 2011

About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy. I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and [...]

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I Came Home And The Dog Was Bald

January 25, 2011

Seth Godin talks about attention deficit. And he also talks about attention surplus And weirdly enough, they both conclude the same thing: No one is paying attention. Including yourself. I’ve always been intrigued by the psychology of persuasion (yes, and am a big fan of the book by Cialdini too). And one of my favorite [...]

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Burning Your Brand Into Their Eyes (literally!)

December 18, 2010

Awesome idea! Know that thing that happens after you stare into the sun and then close your eyes? Know how you see a bright ring that then gradually fades away? BMW came up with the same concept and created an ad that did that to viewers. Now the idea itself is nothing groundbreaking. But what’s [...]

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Presentation Matters

September 24, 2010

… and so does “music” – especially when it comes to just about any kind of video online. When your mother admonished you when you were young for dressing like a bum to your first job interview, you probably didn’t realize how important “presentation” is. But you’ll be even more surprised how much it matters, [...]

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What Would Microsoft Do?

September 24, 2009

Here’s something I completely forgot to add to my earlier post about “What Would – – – – Do?“… Yes, I do occasionally think “What Would Microsoft Do?“. And then of course, I do EXACTLY the OPPOSITE – especially when it comes to the quality of their products, their marketing, and their branding (or lack [...]

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How To Make A Viral Video

April 27, 2009
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No More Amazon Commissions For Paid Traffic

April 6, 2009

Here’s the email I received earlier today, notifying me of the change to Amazon’s Affiliate Commissions policies. Relevant portion is highlighted below. We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer [...]

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Transform Your Marketing – Seth Godin

November 18, 2008

Yet another incredible presentation from Seth Godin. I can’t seem to get enough of what he talks about…

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Google Launches Affiliate Network

July 2, 2008

Performics > DoubleClick > Google Affiliate Network Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th. They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away. I just did, and [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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Adsense For Video (YouTube) Is Here

October 10, 2007

My “Video Unit” link wasn’t available yesterday when the announcement was first made. Was able to see it today. “Linked” my Adsense account with my YouTube account. Got the confirmation from Google in a few minutes (they do warn that it could take up to 12 hours). Created my “player”, got the code. The ads [...]

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Membership Sites: Not Easy To Monetize. Proof? NY Times

September 25, 2007

In this era of the open web, it is hard to monetize information that you can easily get elsewhere. Want to read about what’s going on with the presence of Iranian dictator Ahmedinajad in NY City? Just Google-News it up (yes, that’s different from Googling it up), and you’ll get all the latest relevant news [...]

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Google Finally Starts Video Advertising on YouTube

August 23, 2007

We all knew this day would come, but I had been more curious about the type of video ads that would show up: would they be pre-roll (first show the ads, then the actual video)? Would they be post-roll (after the video) or some kind of pop-up (probably not, knowing their Adsense policy about pop-ups)? [...]

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Google Acquires DoubleClick for $3.1 Billion

April 14, 2007

Google came to prominence with a “Hate Images, Love Text” campaign. Slowly but steadily, they ventured into “banner” advertising, then “video” advertising, then affiliate programs, and now they have purchased one of the biggest “traditional” online advertisement networks, DoubleClick. Their huge dependence on their “advertising” model is both exciting and scary at the same time.

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