From the category archives:

AdWords

No More Amazon Commissions For Paid Traffic

April 6, 2009

Here’s the email I received earlier today, notifying me of the change to Amazon’s Affiliate Commissions policies. Relevant portion is highlighted below.
We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay [...]

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Google Launches Affiliate Network

July 2, 2008

Performics > DoubleClick > Google Affiliate Network
Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th.
They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away.
I just did, and I guess I’ll [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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Google says it loses $1 billion a year to false ad clicks

September 18, 2007

“Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. At Google’s current revenue rate, every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone.”, says Google’s Inside Adwords [...]

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