Smartphones are evolving at such breakneck speed, thanks to Apple and Google, that they’re killing a whole range of gadgets…

The demise of the legendary Flip camcorder says it all.

Is your product (or company) geared to deal with such an incredible onslaught of change?

… and so does “music” – especially when it comes to just about any kind of video online.

When your mother admonished you when you were young for dressing like a bum to your first job interview, you probably didn’t realize how important “presentation” is. But you’ll be even more surprised how much it matters, after you see these videos.

Artifact 1:

An original video what will knock-your-socks off from Karl Fisch and Scott McLeod. The video has been watched more than 11 million times (at the time of writing this).

And don’t miss watching it in full-screen mode.

Artifact 2:

Here’s a copycat video, with much different music, and a much different style. See if you can tell a difference in “impact”.

Artifact 3:

Completely different video, nothing to do with the above two – but simply had to include this in the conversation about using great editing and great music in an online video. And the beauty is, you could’ve done this too for your web site, with a not-very-expensive tool like Camtasia, but you didn’t . And neither have I

Yup, sometimes it is easier “done” than “said”.

Just go do it…

http://sethgodin.typepad.com/seths_blog/2009/05/can-you-change-everything.html