1 year ago, I launched a membership plugin for WordPress, called DigitalAccessPass (DAP).

It had some ground-breaking features – many firsts for its niche. Like “Content Dripping”, for example (I even coined a new word: ContentResponder .

Yesterday (October 11, 2009), DAP celebrated it’s 1st birthday!

Just some proof that with a lot of focus, hard work, persistence, passion, great customer service and a little bit of smarts, it is possible to create something a lot bigger than what was in your dreams

Click here to see how the birthday party went down…

The difference is pretty simple, actually

Quit Smoking
Simple: We all know the health benefits of not smoking. Quit smoking, live longer.
But Not Easy: The actual act of quitting is really hard.

Losing Weight
Simple: Do it and you will look good, feel good, and have more energy
But Not Easy: Working out frequently, cutting down on your favorite fatty foods, and eating healthy, is the hardest thing to do when you’re overweight.

Raving Fans
Simple: Take good care of your customers, and address their questions and concerns quickly.
But Not Easy: The amount of time and effort spent and processes you need to put in place. And sincerely caring about your customers.

Creating Something “Remarkable”
Simple: Build something that people want or need with a unique twist, go really deep in features, and address all the benefits.
But Not Easy: Think Microsoft. All the money and resources and clout in the world, yet they give us Windows ME and Vista.

Earning A Recurring Income
Simple: Build a membership site, add great content, price it well and market it well.
But Not Easy: Implementing the right membership software, creating great content consistently, doing the research and testing on pricing, implementing solid marketing.

If you just looked at what needs to be done, a lot of things in life are actually quite simple.

But the act of just doing it, doing it well, and continuing to do it well, is never ever easy.

Hope you don’t settle for the easy in life. Because nothing worth doing in life is ever easy.

Simple, may be, but never easy.

Until last night, I thought I was quite tech-savvy and very up-to-date with the latest and greatest in the web world. But I guess I was wrong

I started on a (brief) quest last month to add live-chat to some of my sites. After looking around, I couldn’t find a decent free solution. Of course, I always pay money gladly if I can’t find a free solution or find that a paid solution will solve my problem. And my search ended concluding LivePerson as the best option.

But then of course, my primary project took precedence, and I forgot all about it (eADD anyone?).

Recently, I picked up the thread again, and stumbled upon Yahoo Pingbox. It seemed very cool – simply add a piece of code (the gadget) to your web site, sign in to Yahoo Messenger as usual, and your visitors to the page with the gadget can chat with you, and you’ll get the messages in your YIM client. And the best part is, Yahoo notifies you every time someone arrives at the web page, even if they don’t initiate chat.

So, I tried it, but the gadget on my site always showed me as “Offline” even though I was online.

After a lot of searching, forum-posting and soul-seeking(!), I finally gave up on Yahoo’s Pingbox. But it was this search that led me to Google’s own Chatback solution.

It is rather surprising that Google and Yahoo would offer such services and do absolutely no marketing whatsoever.

And the irony is that even if you Googled for “google chat gadget” or something similar, you would probably still not find the link I’m about to share with you, as Google seems to have hidden their own service quite successfully from site owners like you and me – who can really use something like this!

Here’s a live example (you’ll see a live ‘clickable’ link if I’m ‘available’)…

When you add a Google Chatback Gadget to your site…

1. Visitors can chat with you anonymously, but you get all the instant messages in GoogleTalk or within the browser if you’re just chatting from within Gmail.

2. Your visitors won’t know what is your gmail id – so you don’t have to worry about spam.

3. Whatever status you set in Google chat, that’s the status your web site visitors will see too.

4. You can add the same widget to any number of web sites/pages.

Here’s how you add the Google Chatback Gadget to your site:

A. Go to http://www.google.com/talk/service/badge/New .
B. Log in to your Google account
C. Customize the Gadget style
D. Copy the code to your web sites/pages.
E. Sit back and wait for your visitors to start messaging you! Done!

So, spent 3 days and couldn’t get Yahoo Pingbox to work. Spent 10 seconds and got Google Chatback to work.

There, I just saved you a few hundred dollars

Awesome story.

Just goes to show that if you have the will, and the skill, and some creativity, you can make money pretty much doing anything at all!

Meet the iPod Doctor

[UPDATE: This script was free for a LONG time. Apparently, at some point, they made it not-free. FYI.]

At my MyWebmasterInABox.com site, I used to run a forum powered by phpBB. But phpBB turned out to be one of the most poorly designed, least secure, web-based applications I have ever used.

So, for the longest time, I had no forum software, and no official support system.

But recently, after a number of my customers had issues with sending/receiving emails to/from me, I embarked on a (rather brief) quest to find a good PHP application, and stumbled upon a brilliant, free, ticketing and customer support application called Maian Support.

I’ve installed it on my own site now at http://www.MyWebmasterInABox.com/support/.

Going forward, if you need support for any of my scripts, go here to enter a ticket.

And to download a copy of the application that powers this, go to Maian Support.

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site and purchased one of my products, the publisher would get a piece of the sale.

Classic “Affiliate Program” stuff – where this time around, I wanted to be the merchant, and not the affiliate.

I contacted a Google AdWords Specialist on chat – who turned out to be not as much as a “specialist” as you would think they would be.

Read the chat transcript below to see how long it takes for the rep to even understand my question, and give out a meaningful answer. It is painfully obviously that I know more about Google Products than her!

But I am glad that she eventually gave in and deferred the question to a “technical specialist” (read: someone who knows their $hi#).

Completely unedited except for minor reformatting for readability, and removing of private content.

Chat Information: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: “”.
Chat Information: AM has received your message and will be right with you.

AM: Hello Ravi. Thanks for contacting Google AdWords. I’m happy to help you.
AM: Could you clarify what you mean by referrals?
AM: Ravi, are you there?

Ravi Jayagopal: yes
Ravi Jayagopal: I meant, how would I advertise through Adsense Referrals?
Ravi Jayagopal: I’m currently using Referrals as a publisher
Ravi Jayagopal: I want to advertise my product through Referrals, so that publishers can promote my product, and then I would pay them a commission based on sale
Ravi Jayagopal: you there?

AM: Well, I am actually an AdWords specialist so I am really not familiar with AdSense Referrals.
AM: However, you can find out more at https://www.google.com/adsense/static/en_US/Referrals.html?gsessionid=N8x_KdsMNys.
AM: Referrals Help Center
AM: In the Help Center, there is a Quick Start guide.

Ravi Jayagopal: I don’t want Adsense referrals, actually
Ravi Jayagopal: I want to “advertise” – so wouldn’t that fall under “AdWords”?
Ravi Jayagopal: Publisher -> Adsense
Ravi Jayagopal: Advertiser – AdWords
Ravi Jayagopal: No?

AM: Yes Ravi, but you asked about Referrals.
AM: Referrals is not a part of AdWords.
AM: It looks like you already have an AdWords account.
AM: What do you have questions about in particular?

Ravi Jayagopal: Ok, here’s my question: Right now, as a “Publisher”, I pick out referral ads and display them on my site, and I make money when my visitor clicks on those referral ads and goes on to buy something. With me so far?

AM: Yes Ravi.

Ravi Jayagopal: Ok, now I want to put my “Advertiser” hat on and promote my product so that “other” publishers can promote “My” product through the referrals network
Ravi Jayagopal: how would I become an “Advertiser” and promote my product?

AM: Through the Content Network.

Ravi Jayagopal: Ah, that’s what I wanted to know
Ravi Jayagopal: So is there a way to say “Referrals” when I put my ad out on Adwords?

AM: You do already have an AdWords account with the email address <>.
AM: All you will need to do to appear on other sites is to opt into the content network when you create your campaigns.
AM: We don’t use that term.

Ravi Jayagopal: But when I opt-in to the “Content Network”, it automatically becomes just a PPC campaign right?

AM: We call your advertisements ads and we call our publisher sites ‘the content network.’

Ravi Jayagopal: I don’t want it to be PPC, but a CPA item

AM: You can also create a CPM campaign.
AM: Cost Per Impression if you’d like.

Ravi Jayagopal: not CPM. I’m talking about CPA – cost per action
Ravi Jayagopal: which is what Referrals is – CPA.

AM: That is not an option right now Ravi.

Ravi Jayagopal: then how are all these advertisers on Adsense Referrals?

AM: Again Ravi, I’m not familiar with AdSense referrals.

Ravi Jayagopal: Is there someone higher up who can help me with this question? Because it is definitely not an AdSense question – because AdSense is for Publishers

AM: If you want to contact the AdSense team to ask them about that, you can email them directly at adsense-support@google.com.

Ravi Jayagopal: and I am talking as an Advertiser

AM: Ravi, they will only be able to tell you what I am telling you, that you can create advertising campaigns that you’ll pay on an impression or click base.
AM: Those are the only options right now for our advertisers.

Ravi Jayagopal: So how are these advertisers advertising on a CPA basis? That’s what I want to know
Ravi Jayagopal: If you don’t know the answer, I would appreciate if you could put me through to someone who does
Ravi Jayagopal: But don’t tell me I’m asking the wrong question

AM: Please hold on just a moment Ravi.

Ravi Jayagopal: Ok, thanks

AM: CPA is not an option at this time in your account Ravi. I just checked with our technical specialist.

Ravi Jayagopal: Why? And when would it be?

AM: It’s a limited beta right now. If you give me the best email address to reach you at, I can email you if it does become available.

Ravi Jayagopal: ok…thanks…it’s <>

AM: You’re most welcome.

Bottom-line:
You cannot yet sign up as an “Advertiser” and promote your products through Google “Referrals”. It is in limited beta, and unless you were invited to be part of the beta, you would have to wait until they open it up to others.

As much as I love Google and probably qualify as a “Google FanBoi”, I have to say, Google sucks at most things not handled by their machines (read: Human Beings).

If you drink coffee at Starbucks, you’ll surely appreciate this: 54 cents Refills For Starbucks Coffee .

Going by the PageRank (PR 6), you can guess how many sites are linking to this post on JoelOnSoftware. The content is that powerful.

Here’s the summary:

1. Fix everything two ways
2. Suggest blowing out the dust
3. Make customers into fans
4. Take the blame
5. Memorize awkward phrases
6. Practice puppetry
7. Greed will get you nowhere

Post: 7 Steps To Remarkable Customer Service