From the category archives:

Customers

DigitalAccessPass.com’s 1st Birthday

October 12, 2009

1 year ago, I launched a membership plugin for WordPress, called DigitalAccessPass (DAP). It had some ground-breaking features – many firsts for its niche. Like “Content Dripping”, for example (I even coined a new word: ContentResponder . Yesterday (October 11, 2009), DAP celebrated it’s 1st birthday! Just some proof that with a lot of focus, [...]

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The Power Of A Brand (Revisited)

September 9, 2009

Did you know that the incredibly famous Nike “Swoosh” logo was created by a graphic design student desperate to pay for a dress for an upcoming party, for a stunning total of $35 (at $2/hour)? I watched a Nike documentary recently, where they interviewed  Philip Knight (one of Nike’s Founders), “His Airness” Michael Jordan, and [...]

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What Happens When You Get Too Good At Marketing

March 20, 2009

WARNING: SHOCKING LANGUAGE FROM CUSTOMER BELOW Ok, so maybe the title was a little dramatic, but still, I didn’t know I was *this* awesome at marketing Over the weekend, when I thought of giving away my best-selling book on Amazon for free on the book’s blog, I never imagined that my copy writing style & [...]

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Chat With Your Visitors: Google Chat For Your Web Site

November 21, 2008

Until last night, I thought I was quite tech-savvy and very up-to-date with the latest and greatest in the web world. But I guess I was wrong I started on a (brief) quest last month to add live-chat to some of my sites. After looking around, I couldn’t find a decent free solution. Of course, [...]

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My Date With Seth Godin

October 7, 2008

Ok, I was being dramatic. Plus I’m straight (and I think Seth is too). Last evening, I was fortunate to be a part of a private group that participated in Seth presentation for his new book, “Tribes” . The presentation was “remarkable!”, as Seth would’ve said himself. Filled with extraordinary images, and almost no text, [...]

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Are You Keeping A Tab On Your Competitors – and Yourself?

August 4, 2008

Quite frequently, I am reminded of how we take certain things for granted, while it could be something completely new/interesting/educating/shocking for someone else. Using Google Alerts for competitive research is one such “thing”. During a chat with a friend the other day, I casually mentioned how I use Google Alerts to keep an eye on [...]

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Meet the iPod Doctor

June 24, 2008

Awesome story. Just goes to show that if you have the will, and the skill, and some creativity, you can make money pretty much doing anything at all! Meet the iPod Doctor

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Free Customer Support and Ticketing PHP Script

March 21, 2008

[UPDATE: This script was free for a LONG time. Apparently, at some point, they made it not-free. FYI.] At my MyWebmasterInABox.com site, I used to run a forum powered by phpBB. But phpBB turned out to be one of the most poorly designed, least secure, web-based applications I have ever used. So, for the longest [...]

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54 cent refills for Starbucks Coffee

December 9, 2007

If you drink coffee at Starbucks, you’ll surely appreciate this: 54 cents Refills For Starbucks Coffee .

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7 Steps To Remarkable Customer Service

October 8, 2007

Going by the PageRank (PR 6), you can guess how many sites are linking to this post on JoelOnSoftware. The content is that powerful. Here’s the summary: 1. Fix everything two ways 2. Suggest blowing out the dust 3. Make customers into fans 4. Take the blame 5. Memorize awkward phrases 6. Practice puppetry 7. [...]

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What Happens When You Care About Your Customers

September 7, 2007

The iPhone launched at $599 (8GB) and $499 (4GB). About two months later, Apple deprecates the latter, and slashes $200 off the former. The early adopters get mad. Should Apple care? They didn’t have to. But they did (Steve Jobs letter). Great strategy (in-store credit). Great PR. Gotta love Apple.

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