About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy.

I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and other e-tailers, and even called up several music stores and asked for recommendations.

To make a long story short, it came down to two products: the Yamaha Motif XS and the Korg M3.

And I was really, really torn between the two, unable to make up my mind… until I saw this free video on YouTube…

Yup, literally one free video on Youtube sealed the deal for Yamaha, and they literally reached into my pocket and sucked $3,200 out of my credit card (it costs like $2500 now!)

So yes, video does help you sell better.

And actually, it’s not just about “selling”. Video basically helps you “persuade” and “close” better – regardless of what the goal is.

So video rocks whether you’re selling a product, building a brand, building a reputation, or simply trying to make a very cool viral video…

And creating such videos is a LOT simpler than you can imagine.

Andy Jenkins, a marketer whom I admire and am a big fan of, has released 3 spectacular videos that show you how easy it is to create videos that work.

Yes, the videos are free.

One thing I can guarantee you: If you’re not totally impressed by the production quality, humor, fast-paced and multiple-sensory-stimulating narration in the videos, then I will let you smack me silly and call me “Ravioli”

So click here to watch them all for free before they get taken down when the actual product launches in 2 days…

And don’t forget to leave a comment below about what you thought about this post (or Andy’s videos).

Cheers!

- Ravi Jayagopal

1 year ago, I launched a membership plugin for WordPress, called DigitalAccessPass (DAP).

It had some ground-breaking features – many firsts for its niche. Like “Content Dripping”, for example (I even coined a new word: ContentResponder .

Yesterday (October 11, 2009), DAP celebrated it’s 1st birthday!

Just some proof that with a lot of focus, hard work, persistence, passion, great customer service and a little bit of smarts, it is possible to create something a lot bigger than what was in your dreams

Click here to see how the birthday party went down…

The difference is pretty simple, actually

Quit Smoking
Simple: We all know the health benefits of not smoking. Quit smoking, live longer.
But Not Easy: The actual act of quitting is really hard.

Losing Weight
Simple: Do it and you will look good, feel good, and have more energy
But Not Easy: Working out frequently, cutting down on your favorite fatty foods, and eating healthy, is the hardest thing to do when you’re overweight.

Raving Fans
Simple: Take good care of your customers, and address their questions and concerns quickly.
But Not Easy: The amount of time and effort spent and processes you need to put in place. And sincerely caring about your customers.

Creating Something “Remarkable”
Simple: Build something that people want or need with a unique twist, go really deep in features, and address all the benefits.
But Not Easy: Think Microsoft. All the money and resources and clout in the world, yet they give us Windows ME and Vista.

Earning A Recurring Income
Simple: Build a membership site, add great content, price it well and market it well.
But Not Easy: Implementing the right membership software, creating great content consistently, doing the research and testing on pricing, implementing solid marketing.

If you just looked at what needs to be done, a lot of things in life are actually quite simple.

But the act of just doing it, doing it well, and continuing to do it well, is never ever easy.

Hope you don’t settle for the easy in life. Because nothing worth doing in life is ever easy.

Simple, may be, but never easy.

I use Amazon S3 to host my business videos.

S3 offers incredible performance, unlimited storage, and is extremely affordable. Another Purple Cow from Amazon.

Plus it looks a lot more professional than hosting your business videos on a crowded social video site with user generated videos and ads surrounding it.

• Amazon S3 for video hosting.
• Camtasia / Jing (both from the same folks) for screen capture.
• S3 Fox Free FireFox plugin to upload videos to your Amazon S3 account.
• FlowPlayer free flv player (flowplayer.org) to play the videos.

And I’m done!

Check out some videos I have hosted on S3.

You probably know about my book, “No Business Like E-Business”, that sells on Amazon.

I have also developed this really powerful Membership Software, whose primary “Claim to Fame” is that it can “drip” content little by little on a list, much like an email autoresponder drips emails.

So, I had this rather brilliant idea and thought to myself, why not just break-down the book into blog posts and just give them all away for free – and at the same time, give you a small taste of how powerful my membership software really is, as you see how it drips content on you “post by post”.

So each time you visit the blog, you’ll see more content available to you (which is why I call it the “disappearing blog”

Two balloons with one shot (yeah, being a parent makes you move away from violence, throwing stones and hurting birds. Balloons are still ok though

So hurry up and get my favorite book for free before I change my mind…

Excellent interview by Charlie Rose.

And the discussion about monetizing FaceBook is very interesting.

And a cool thing about Google Video (not to be confused with YouTube) is that you get a link right on the page, to download the video (iPod/iPhone friendly). So load up for offline viewing at the gym or on the train!

My favorite web host DreamHost is offering an *insane* deal…

2-year web hosting (normally $214) can now be purchased for just $21.48 – that’s almost a 90% discount. And I just got a new account (already have 3 accounts with them!)

This is not an affiliate offer. This is just a coupon I found online, and am sharing with you.

Unfortunately, the coupon I originally found on the same web site (for a 95% discount) expired before I could redeem it, if not, I would’ve gotten a better price (and also let you know sooner).

So hurry up, go over to DreamHost, use the promo code 220 to get the crazy discount.

I have about 30 of my own web sites – including this blog and many of my mission-critical sites – hosted on DreamHost and couldn’t possibly recommend a better web host.

Until last night, I thought I was quite tech-savvy and very up-to-date with the latest and greatest in the web world. But I guess I was wrong

I started on a (brief) quest last month to add live-chat to some of my sites. After looking around, I couldn’t find a decent free solution. Of course, I always pay money gladly if I can’t find a free solution or find that a paid solution will solve my problem. And my search ended concluding LivePerson as the best option.

But then of course, my primary project took precedence, and I forgot all about it (eADD anyone?).

Recently, I picked up the thread again, and stumbled upon Yahoo Pingbox. It seemed very cool – simply add a piece of code (the gadget) to your web site, sign in to Yahoo Messenger as usual, and your visitors to the page with the gadget can chat with you, and you’ll get the messages in your YIM client. And the best part is, Yahoo notifies you every time someone arrives at the web page, even if they don’t initiate chat.

So, I tried it, but the gadget on my site always showed me as “Offline” even though I was online.

After a lot of searching, forum-posting and soul-seeking(!), I finally gave up on Yahoo’s Pingbox. But it was this search that led me to Google’s own Chatback solution.

It is rather surprising that Google and Yahoo would offer such services and do absolutely no marketing whatsoever.

And the irony is that even if you Googled for “google chat gadget” or something similar, you would probably still not find the link I’m about to share with you, as Google seems to have hidden their own service quite successfully from site owners like you and me – who can really use something like this!

Here’s a live example (you’ll see a live ‘clickable’ link if I’m ‘available’)…

When you add a Google Chatback Gadget to your site…

1. Visitors can chat with you anonymously, but you get all the instant messages in GoogleTalk or within the browser if you’re just chatting from within Gmail.

2. Your visitors won’t know what is your gmail id – so you don’t have to worry about spam.

3. Whatever status you set in Google chat, that’s the status your web site visitors will see too.

4. You can add the same widget to any number of web sites/pages.

Here’s how you add the Google Chatback Gadget to your site:

A. Go to http://www.google.com/talk/service/badge/New .
B. Log in to your Google account
C. Customize the Gadget style
D. Copy the code to your web sites/pages.
E. Sit back and wait for your visitors to start messaging you! Done!

So, spent 3 days and couldn’t get Yahoo Pingbox to work. Spent 10 seconds and got Google Chatback to work.

There, I just saved you a few hundred dollars