From the category archives:

Google

Marc Andreesen on Video, iPhone, FaceBook and Google

February 22, 2009

Excellent interview by Charlie Rose. And the discussion about monetizing FaceBook is very interesting. And a cool thing about Google Video (not to be confused with YouTube) is that you get a link right on the page, to download the video (iPod/iPhone friendly). So load up for offline viewing at the gym or on the [...]

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YouTube records more searches than Yahoo!

January 21, 2009

Last week, I searched YouTube (not Google) for how to “change wiper blades“, and watching a couple of the videos helped me change the wiper blades on my car in under 2 minutes (something I had been putting off for almost a year!) Here is an interesting article about the shift in the way people [...]

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YouTube Time Anchor Trick: Skip-Ahead Linking To Video

December 11, 2008

Let’s say you found this incredible video on YouTube that you wish to share with your subscribers/friends/family. But you watched it already and say, the first 3 minutes is all garbage (or just plain boring). So how do you link to the video such that your viewers skip the 3 minutes and go directly to [...]

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Chat With Your Visitors: Google Chat For Your Web Site

November 21, 2008

Until last night, I thought I was quite tech-savvy and very up-to-date with the latest and greatest in the web world. But I guess I was wrong I started on a (brief) quest last month to add live-chat to some of my sites. After looking around, I couldn’t find a decent free solution. Of course, [...]

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Garr Reynolds and Presentation Zen

September 28, 2008

Uncanny! I got “Presentation Zen” delivered in the mail last night from Amazon. And someone tweeted this Garr Reynolds video of “Authors at Google”…

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Do We Really Need Yet Another Search Engine?

September 2, 2008

We all know what turned out to be the answer to that question. So, here we go again: Do We Really Need Yet Another Browser? If it’s coming from Google, then it’s definitely worth checking out. It sends my brain tingling when I read this: Because we spend so much time online, we began seriously [...]

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Ubiquity: Mozilla’s Mother Of All Mashups

August 27, 2008

If you don’t know what a “Mashup” is, fret not. You’re now going to witness one of the greatest “mashup” tools ever developed… Full story: Introducing Ubiquity

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Are You Keeping A Tab On Your Competitors – and Yourself?

August 4, 2008

Quite frequently, I am reminded of how we take certain things for granted, while it could be something completely new/interesting/educating/shocking for someone else. Using Google Alerts for competitive research is one such “thing”. During a chat with a friend the other day, I casually mentioned how I use Google Alerts to keep an eye on [...]

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Google Launches Affiliate Network

July 2, 2008

Performics > DoubleClick > Google Affiliate Network Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th. They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away. I just did, and [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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GOOG-411 comes out of Beta

October 16, 2007

This has been around for a while now, but its coming out of beta (a.k.a Google Labs) means that Google is serious enough to support this going forward. Here’s how it works: Dial 1-800-GOOG-411 (800-4664-411) Say where you’re calling from – City, State or Zip Say what you’re looking for (Pizza delivery, from the video [...]

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Adsense For Video (YouTube) Is Here

October 10, 2007

My “Video Unit” link wasn’t available yesterday when the announcement was first made. Was able to see it today. “Linked” my Adsense account with my YouTube account. Got the confirmation from Google in a few minutes (they do warn that it could take up to 12 hours). Created my “player”, got the code. The ads [...]

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Google Supplemental Index

September 24, 2007

In my book “No Business Like E-Business“, I write about the Google Supplemental Index (GSI – Ravi’s acronym). Basically, this is like the “alternate” Google database, where sites that are “on the way in” or “on the way out” show up. If yours is a new site, it may show up in the GSI before [...]

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Google says it loses $1 billion a year to false ad clicks

September 18, 2007

“Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. At Google’s current revenue rate, every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone.”, says Google’s Inside Adwords [...]

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Google Finally Starts Video Advertising on YouTube

August 23, 2007

We all knew this day would come, but I had been more curious about the type of video ads that would show up: would they be pre-roll (first show the ads, then the actual video)? Would they be post-roll (after the video) or some kind of pop-up (probably not, knowing their Adsense policy about pop-ups)? [...]

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Google Acquisition History

June 11, 2007

Check out this pretty cool list of Google’s acquisitions, from Deja to YouTube to Doubleclick to Feedburner. If you notice the trend, they’ve pretty much tried to stick to their core competency and have bought companies with products that complement their core niche of search and analysis.

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Google Acquires DoubleClick for $3.1 Billion

April 14, 2007

Google came to prominence with a “Hate Images, Love Text” campaign. Slowly but steadily, they ventured into “banner” advertising, then “video” advertising, then affiliate programs, and now they have purchased one of the biggest “traditional” online advertisement networks, DoubleClick. Their huge dependence on their “advertising” model is both exciting and scary at the same time.

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Google Search Sucks

April 3, 2007

I mean, when it comes to searching and finding a real snake in the real world. Online though, I’m still betting on Google

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How To Start Your Own Video Channel On YouTube

March 19, 2007

Backdrop and Shower curtain from Wal-Mart: $18 Tripod from Sears: $30 Expensive, Wireless Headphone (with “compander circuitry”) that sounds like crap: $100 Cheap-looking, Wired Headphone that just works: $20 Pink-shade Table Lamp: $10 100W bulb (that you need to keep switching off between takes because the lamp-shade says it can handle only 40W): $2 CyberLink [...]

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The Story of Sergey Brin And The Attempted Sale of Google For $1 Million

February 15, 2007

Found this article about Sergey Brin – it covers everything from Sergey’s casual attire at work, to his electric massage chair, to his Russian-Jewish upbringing. Even if you don’t like Google or Sergey, you simply cannot pass up on reading about the founders of one of the largest corporations in the world. Some highlights from [...]

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