NOTE: WordPress is right for you, only if you want to actually launch your membership site some day, make money from your site, and do not wish to spend an insane amount of time creating and maintaining it, and only if you do not wish to spend hundreds (or thousands) of dollars outsourcing the creation and maintenance of your site

I recently happened across a blog post that presents an argument about why you should not use WordPress for your membership site.

That seems to have caused quite a stir among my target audience (who are basically people who want to start a membership site using WordPress).

A couple of them wrote to me and asked me for my opinion, 1) because I am such a big evangelist of WordPress, and 2) because I have developed a Membership Plugin for WordPress.

I read the argument with interest, and of course felt that it was a very extreme, one-sided worldview of WordPress. I tried to comment there on the site itself, but I got a message that “the site owner has blocked you from commenting”. Not sure why. I will try again. But in the mean time, I simply had to post this here.

So, after you’ve read Alex’s argument for why you should not use WordPress for your membership site, read my (well-rounded, well-educated and balanced, IMHO opinion about why you would be foolish NOT to use WordPress for your membership site – especially if you’re a small-biz owner, info-product marketer, blogger or Do-It-Yoursef’er, and don’t have a big team or a big budget to outsource your membership site development.

My note to Alex…

Alex,

Having developed Wordpress and Non-WordPress scripts for almost 15 years now, I have to respectfully disagree with your argument for not using WP for membership sites.

Let me try to present an objective argument here.

You wrote:
>>it doesn’t matter which one you will choose to use as they all share one big flaw – their dependency on the core of WordPress!<<

I am the developer of a plugin called DigitalAccessPass (DAP), which does *not* have a dependency on the core of WordPress. DAP is a separate piece of software, that can be plugged on TOP of wordpress, and only needs a simple, light-weight “Plugin” that acts as a “bridge” between WP and DAP. In the 15 months since the launch of DAP, and 10 months prior to that when we were developing DAP, WP has released a huge number of updates in those 25 months (2+ years), and we have *never* had a single instance where a WP update affected our script.

Again, it’s all in the design, right? DAP was deliberately designed from the ground up *not* to have a dependency on *any* CMS, not even WP. That’s the reason why DAP works right out of the box with regular, plain-ol HTML web sites, and using the “bridge” plugin concept, can be integrated into other CMS like Joomla, Drupal, etc (Joomla plugin for DAP is in the works as I write this). In fact, with just a little bit of work, DAP can be made to work with every imaginable CMS out there, for this very reason.

>>By themselves they will not function and same goes the WordPress core<<
See above. DAP will function all by itself with just regular HTML web sites.

>>WordPress is Open Source and its code is constantly under scrutiny not only by the good guys but also by people who are looking for a way to compromise your site<<
I can kind of agree with you there, but then, even software and services from even high profile companies, like Google and Microsoft get hacked or gamed. So, just because it’s open source doesn’t mean it’s more vulnerable, and just because it’s “closed source” doesn’t mean it is secure. It all depends on the developers and the community behind it.

I mean, non-WP sites get hacked all the time because the shared-site owner left a PHP script in there that’s vulnerable to XSS attacks, or left the permissions wide open inviting hackers to come join the party. That actually says more about the security of PHP itself, and the security of a shared-host environment. But why blame WP for that?

>>You quickly contact support of the developer who created the plugin you use for Membership Management before jumping into upgrade, as you have to ensure that it will continue to work with new version only to learn that he is taking romantic vacation on secluded island somewhere in Fiji and will not be back for next couple weeks…<<

Yes, I agree, that if you went with a small-time, one-man-developer solution, then regardless of whether they are in Fiji, or get hit by a bus, you’re going to be in trouble. That’s why you pick software from companies like mine, which have been around for 15 years, have written millions of lines of code for small businesses as well as for the enterprise, have a team in place for support, and won’t be going away any time soon (we can’t, because this is what we do .

>>I personally prefer that my membership script is separate and with dedicated support!<<
DAP totally fits the bill here . It is separate, and has dedicated, “non-outsourced” support

You are recommending a downloadable script solution at the end of your post – one which is developed in PHP. PHP has always been (arguably) one of the most insecure programming languages, just because, if you didn’t quite know what you’re doing, it allowed newbies to easily shoot themselves in the foot. Of course, PHP has come a long way since then, but it’s still not the most secure language.

Are we next going to start recommending that no one should use PHP scripts at all, and instead use something like Java or .NET?

So, whether it’s a programming language (PHP), a content management system (WP) or an operating system (Windoze), the solution is only as secure as its developers, the company backing it, and the community supporting it.

And most importantly, the security of a site is only as good as the actual “user” using it (if you download spyware and infected .exe files from the web and your computer gets infected, can you really blame Microsft for it?).

I guess you could blame MS, but that doesn’t mean you’re right.

So, when it comes to the quality of code, extensibility (hooks and filters and plugins) and the community, and the insanely large user base, WordPress simply can’t be beaten.

And when it comes to a membership script for WordPress, DAP also can’t be beaten

My humble $0.02

Appreciate the soapbox, the opportunity, and for your great post which seems to have evoked so many great responses

Thanks much!

- Ravi Jayagopal
Founder & Developer, DigitalAccessPass .com
(Membership Script for WordPress)

I’m hoping to augment this soon with a more detailed article about using WordPress as the platform to build your membership site.

So stay tuned by subscribing to this blog or by following me on twitter.

Feel free to pass this link to other WordPress lovers, and don’t forget to add your comments below. And no, I won’t block them – even if you’re Alex

Do you sometimes bitch and complain and whine about your life?

If only your parents had given you the right education…

If only you were given your due recognition at work…

If only your family loved you…

If only you had more customers…

If only you had more people promoting your product…

If only you had a super-affiliate sending out emails to millions…

If only you knew how to write sales copy…

If only, if only, if only….

Here’s something that will help you stop bitching, and start counting your blessings.

Here’s how you “Work with what you’ve got”.

And trust me, you’ve already got a LOT!

The “3 Foot Giant”:

Life Without Limbs:

Once you’ve read this, also check out this post.

I’ve been a fan of Guy Kawasaki for a while now.

Not a fan-boi type, but still admired him enough to call myself a “fan”.

I follow him on Twitter, read his blog occasionally, and love to watch his videos as he is a great presenter and speaker who adds a lot of humor and wit to his speeches.

And then, I started reading about his recent keynote speech at SES 2009, NY (Search Engine Strategies).

Watched a couple of videos. Read a couple of articles.

He says stuff like… (paraphrasing here)..

* Twitter is just a marketing tool

* It’s all about how many followers you have

* Go get as many followers as you can

* Autofollow everyone just because they followed you

* It’s ok to “Ghost-tweet”.

Wow, that’s like Seth Godin saying it’s ok to spam, and email is just a marketing tool you should use to spam folks thoroughly.

Wow, that’s really shocking!

Someone I held in such high esteem, talking with such emotional disconnect and impersonal attitude towards followers (who are basically your fans – like me!).

Yeah, it did take more than 30 seconds. It took probably about 15 minutes. But the Guy Kawasaki brand has been irreparably tarnished, from where I stand. And where I stand is all that matters to me, doesn’t it?

Yeah, it doesn’t take too much to lose your fans. Just a little bit of disrespect will do the trick.

Guy Kawasaki: Un-followed.

1) Article: Guy Kawasaki: Twitter As a Tool for Social Media

2) Sage Lewis Interview: SES 2009

I have a friend whose main purpose in life is to find deals and bargains and cut costs.

He once spent several weeks filling out an insane number of really long forms and processing rebate information, for a mail-in rebate promotion for a laptop. And he purchased that crappy, low-end laptop because that was the only one which had a mail-in rebate promotion available.

On top of that, he then wasted hundreds of hours in lost productivity because of the terrible performance of the low-end crappy machine which was very slow and kept crashing because it didn’t have enough memory and other resources.

He spends at least an hour a day looking at how else he can save money.

Switching his Phone, TV and Internet services from Cable Co. to Phone Co. when the former has a new customer promo. Then 6 months later, when the promo expires, switch back all of his services – Phone, TV and Internet – back from Phone Co. to Cable Co.

He is on the phone several hours a week, asking companies for discounts, looking for deals, filling out rebate forms, browsing online for deals, clipping coupons, driving tens of miles because some store somewhere is selling something for less, spending several hours during the weekend picking up used free stuff that people would rather give away (than trash them) on Craigslist.

He is the ultimate money-saving-machine. And he probably saved about $3,000 by being on top of his game.

The Flip Side

And during that same time, I have created 3 new products, tripled the size of my mailing list, wrote blog posts which brought me new paying clients and business contacts, improved several of my existing products, re-wrote and optimized multiple sales pages, launched 2 new membership sites with paying members, gave away my book for free online and still ended up selling several hundred digital copies, and made thousands in profits, and primed my business to make several tens of thousands more within the next few months. You could say roughly about $20,000 in profits in the same time frame.

$3,000 SAVING money.

- OR -

$20,000 MAKING money.

Doh!

I started Techiiies.tv as a fun project, and I’m pretty confident that YouTube would run out of storage space before I run out of ideas for creating techiiie videos.

Oh, and by the way, if you’re wondering about the weird spelling of Techiiies, it was of course because the name “Techies” (with the single “i”) wasn’t available

And then Seth Godin published a book called “Tribes” and used the name Triiibes.com for its web site.

And I blatantly copied Seth’s idea, that is all

And ended up with Techiiies.com as well as Techiiies.tv

So check out a video that I created for the site.

Or, the truth is, I launched the web site just to showcase videos that I have created

- Ravi “GeekDawg” Jayagopal
PS: Also on YouTube at http://YouTube.com/Techiiies

I use Amazon S3 to host my business videos.

S3 offers incredible performance, unlimited storage, and is extremely affordable. Another Purple Cow from Amazon.

Plus it looks a lot more professional than hosting your business videos on a crowded social video site with user generated videos and ads surrounding it.

• Amazon S3 for video hosting.
• Camtasia / Jing (both from the same folks) for screen capture.
• S3 Fox Free FireFox plugin to upload videos to your Amazon S3 account.
• FlowPlayer free flv player (flowplayer.org) to play the videos.

And I’m done!

Check out some videos I have hosted on S3.

Last week, I searched YouTube (not Google) for how to “change wiper blades“, and watching a couple of the videos helped me change the wiper blades on my car in under 2 minutes (something I had been putting off for almost a year!)

Here is an interesting article about the shift in the way people are searching for information…

In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

If you are not using video on your site, you are leaving a lot of money (and visitors) on the table.

Let’s say you found this incredible video on YouTube that you wish to share with your subscribers/friends/family.

But you watched it already and say, the first 3 minutes is all garbage (or just plain boring).

So how do you link to the video such that your viewers skip the 3 minutes and go directly to the actual part of the video that you want them to watching from?

Here’s an “undocumented” feature of YouTube:

If the normal YouTube video link looks like this…

http://www.youtube.com/watch?v=I1_STvxiHV4

Then just add the anchor text (like a regular web URL anchor) “#t=XmYs” (where ‘m’ stands for minutes, and ’s’ for seconds) to the end of the video’s link – and this time should be the number of minutes you want the viewer to skip ahead to.

So, the skip-ahead link would look like this (the link says to skip ahead the first 1 minute and 19 seconds):

http://www.youtube.com/watch?v=I1_STvxiHV4#t=1m19s

Oh, by the way, did I ever tell you that I’m an amateur ventriloquist?

Until last night, I thought I was quite tech-savvy and very up-to-date with the latest and greatest in the web world. But I guess I was wrong

I started on a (brief) quest last month to add live-chat to some of my sites. After looking around, I couldn’t find a decent free solution. Of course, I always pay money gladly if I can’t find a free solution or find that a paid solution will solve my problem. And my search ended concluding LivePerson as the best option.

But then of course, my primary project took precedence, and I forgot all about it (eADD anyone?).

Recently, I picked up the thread again, and stumbled upon Yahoo Pingbox. It seemed very cool – simply add a piece of code (the gadget) to your web site, sign in to Yahoo Messenger as usual, and your visitors to the page with the gadget can chat with you, and you’ll get the messages in your YIM client. And the best part is, Yahoo notifies you every time someone arrives at the web page, even if they don’t initiate chat.

So, I tried it, but the gadget on my site always showed me as “Offline” even though I was online.

After a lot of searching, forum-posting and soul-seeking(!), I finally gave up on Yahoo’s Pingbox. But it was this search that led me to Google’s own Chatback solution.

It is rather surprising that Google and Yahoo would offer such services and do absolutely no marketing whatsoever.

And the irony is that even if you Googled for “google chat gadget” or something similar, you would probably still not find the link I’m about to share with you, as Google seems to have hidden their own service quite successfully from site owners like you and me – who can really use something like this!

Here’s a live example (you’ll see a live ‘clickable’ link if I’m ‘available’)…

When you add a Google Chatback Gadget to your site…

1. Visitors can chat with you anonymously, but you get all the instant messages in GoogleTalk or within the browser if you’re just chatting from within Gmail.

2. Your visitors won’t know what is your gmail id – so you don’t have to worry about spam.

3. Whatever status you set in Google chat, that’s the status your web site visitors will see too.

4. You can add the same widget to any number of web sites/pages.

Here’s how you add the Google Chatback Gadget to your site:

A. Go to http://www.google.com/talk/service/badge/New .
B. Log in to your Google account
C. Customize the Gadget style
D. Copy the code to your web sites/pages.
E. Sit back and wait for your visitors to start messaging you! Done!

So, spent 3 days and couldn’t get Yahoo Pingbox to work. Spent 10 seconds and got Google Chatback to work.

There, I just saved you a few hundred dollars