July 2, 2008
Performics > DoubleClick > Google Affiliate Network
Google finally completed it’s DoubleClick Performics merger and started operations as the “Google Affiliate Network” on June 30th.
They’re now accepting applications from Advertisers, and knowing Google’s famous processing lag time, it wouldn’t be a bad idea to get an application in right away.
I just did, and I guess I’ll [...]
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January 9, 2008
It’s not really purple in color. But I did mean that it is Purple.
Why?
It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they paid [...]
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