NOTE: WordPress is right for you, only if you want to actually launch your membership site some day, make money from your site, and do not wish to spend an insane amount of time creating and maintaining it, and only if you do not wish to spend hundreds (or thousands) of dollars outsourcing the creation and maintenance of your site

I recently happened across a blog post that presents an argument about why you should not use WordPress for your membership site.

That seems to have caused quite a stir among my target audience (who are basically people who want to start a membership site using WordPress).

A couple of them wrote to me and asked me for my opinion, 1) because I am such a big evangelist of WordPress, and 2) because I have developed a Membership Plugin for WordPress.

I read the argument with interest, and of course felt that it was a very extreme, one-sided worldview of WordPress. I tried to comment there on the site itself, but I got a message that “the site owner has blocked you from commenting”. Not sure why. I will try again. But in the mean time, I simply had to post this here.

So, after you’ve read Alex’s argument for why you should not use WordPress for your membership site, read my (well-rounded, well-educated and balanced, IMHO opinion about why you would be foolish NOT to use WordPress for your membership site – especially if you’re a small-biz owner, info-product marketer, blogger or Do-It-Yoursef’er, and don’t have a big team or a big budget to outsource your membership site development.

My note to Alex…

Alex,

Having developed Wordpress and Non-WordPress scripts for almost 15 years now, I have to respectfully disagree with your argument for not using WP for membership sites.

Let me try to present an objective argument here.

You wrote:
>>it doesn’t matter which one you will choose to use as they all share one big flaw – their dependency on the core of WordPress!<<

I am the developer of a plugin called DigitalAccessPass (DAP), which does *not* have a dependency on the core of WordPress. DAP is a separate piece of software, that can be plugged on TOP of wordpress, and only needs a simple, light-weight “Plugin” that acts as a “bridge” between WP and DAP. In the 15 months since the launch of DAP, and 10 months prior to that when we were developing DAP, WP has released a huge number of updates in those 25 months (2+ years), and we have *never* had a single instance where a WP update affected our script.

Again, it’s all in the design, right? DAP was deliberately designed from the ground up *not* to have a dependency on *any* CMS, not even WP. That’s the reason why DAP works right out of the box with regular, plain-ol HTML web sites, and using the “bridge” plugin concept, can be integrated into other CMS like Joomla, Drupal, etc (Joomla plugin for DAP is in the works as I write this). In fact, with just a little bit of work, DAP can be made to work with every imaginable CMS out there, for this very reason.

>>By themselves they will not function and same goes the WordPress core<<
See above. DAP will function all by itself with just regular HTML web sites.

>>WordPress is Open Source and its code is constantly under scrutiny not only by the good guys but also by people who are looking for a way to compromise your site<<
I can kind of agree with you there, but then, even software and services from even high profile companies, like Google and Microsoft get hacked or gamed. So, just because it’s open source doesn’t mean it’s more vulnerable, and just because it’s “closed source” doesn’t mean it is secure. It all depends on the developers and the community behind it.

I mean, non-WP sites get hacked all the time because the shared-site owner left a PHP script in there that’s vulnerable to XSS attacks, or left the permissions wide open inviting hackers to come join the party. That actually says more about the security of PHP itself, and the security of a shared-host environment. But why blame WP for that?

>>You quickly contact support of the developer who created the plugin you use for Membership Management before jumping into upgrade, as you have to ensure that it will continue to work with new version only to learn that he is taking romantic vacation on secluded island somewhere in Fiji and will not be back for next couple weeks…<<

Yes, I agree, that if you went with a small-time, one-man-developer solution, then regardless of whether they are in Fiji, or get hit by a bus, you’re going to be in trouble. That’s why you pick software from companies like mine, which have been around for 15 years, have written millions of lines of code for small businesses as well as for the enterprise, have a team in place for support, and won’t be going away any time soon (we can’t, because this is what we do .

>>I personally prefer that my membership script is separate and with dedicated support!<<
DAP totally fits the bill here . It is separate, and has dedicated, “non-outsourced” support

You are recommending a downloadable script solution at the end of your post – one which is developed in PHP. PHP has always been (arguably) one of the most insecure programming languages, just because, if you didn’t quite know what you’re doing, it allowed newbies to easily shoot themselves in the foot. Of course, PHP has come a long way since then, but it’s still not the most secure language.

Are we next going to start recommending that no one should use PHP scripts at all, and instead use something like Java or .NET?

So, whether it’s a programming language (PHP), a content management system (WP) or an operating system (Windoze), the solution is only as secure as its developers, the company backing it, and the community supporting it.

And most importantly, the security of a site is only as good as the actual “user” using it (if you download spyware and infected .exe files from the web and your computer gets infected, can you really blame Microsft for it?).

I guess you could blame MS, but that doesn’t mean you’re right.

So, when it comes to the quality of code, extensibility (hooks and filters and plugins) and the community, and the insanely large user base, WordPress simply can’t be beaten.

And when it comes to a membership script for WordPress, DAP also can’t be beaten

My humble $0.02

Appreciate the soapbox, the opportunity, and for your great post which seems to have evoked so many great responses

Thanks much!

- Ravi Jayagopal
Founder & Developer, DigitalAccessPass .com
(Membership Script for WordPress)

I’m hoping to augment this soon with a more detailed article about using WordPress as the platform to build your membership site.

So stay tuned by subscribing to this blog or by following me on twitter.

Feel free to pass this link to other WordPress lovers, and don’t forget to add your comments below. And no, I won’t block them – even if you’re Alex

Incredibly exciting, inspiring, and motivational video. 50% of the credit goes to the music and the “style” of presentation.

Excellent interview by Charlie Rose.

And the discussion about monetizing FaceBook is very interesting.

And a cool thing about Google Video (not to be confused with YouTube) is that you get a link right on the page, to download the video (iPod/iPhone friendly). So load up for offline viewing at the gym or on the train!

Last week, I searched YouTube (not Google) for how to “change wiper blades“, and watching a couple of the videos helped me change the wiper blades on my car in under 2 minutes (something I had been putting off for almost a year!)

Here is an interesting article about the shift in the way people are searching for information…

In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

If you are not using video on your site, you are leaving a lot of money (and visitors) on the table.

Ok, I was being dramatic. Plus I’m straight (and I think Seth is too).

Last evening, I was fortunate to be a part of a private group that participated in Seth presentation for his new book, “Tribes” .

The presentation was “remarkable!”, as Seth would’ve said himself.

Filled with extraordinary images, and almost no text, Seth walks the Garr Reynolds talk.

Came away with some terrific ideas for building and nurturing my own tribe.

Thanks Seth!

If you haven’t watched this presentation he gave at Google, it’s a must-see.

`

We all know what turned out to be the answer to that question.

So, here we go again: Do We Really Need Yet Another Browser?

If it’s coming from Google, then it’s definitely worth checking out.

It sends my brain tingling when I read this:

Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there.

Also see this interesting thread at Slashdot.

If you don’t know what a “Mashup” is, fret not.

You’re now going to witness one of the greatest “mashup” tools ever developed…

Full story: Introducing Ubiquity

In this era of the open web, it is hard to monetize information that you can easily get elsewhere.

Want to read about what’s going on with the presence of Iranian dictator Ahmedinajad in NY City? Just Google-News it up (yes, that’s different from Googling it up), and you’ll get all the latest relevant news stories you can handle, in reverse chronological order.

So why would people pay for accessing the NY Times?

Not too many would, and not for long, figured the NY Times – and finally opened up the gates.

It’s official: the “Adsense Model” is in.

Open up your content, make money from ads. This same model didn’t work for most sites just a few years ago, in what I call the “Pre-Adsense Era” in my book. But now, it can work for all sites – whether you are NYTimes.com with millions of impressions, or a LinkOverLoad.com with just tens of thousands of impressions.

Usually I never follow NYTimes links that show up in many of my searches, because I know that 4 times out of 5, I will hit a password-protected story. But today, knowing that they have removed the wall, I read a very interesting article about the new model of outsourcing, a glimpse of which I had gotten earlier looking over the shoulder of someone reading the NY Times paper on the subway.

If you want to charge for your content, make sure your content is not easily available, not easily validated, or that there is too much information that cannot be easily made sense of.

I found this amazing site yesterday through one of the feeds on LinkOverLoad.com. Awesome video coming right up…

Animoto basically turns your pictures into a fantastic MTV-style video, with some great soundtracks available on their site for free, or you can use your own audio – with your pictures almost flashing in rhythm to the beats of the soundtrack, with some great-looking special effects.

When I signed up, uploaded my pictures, picked a great-sounding track they had on their site (for free) and tried to create my video (remember, their software supposedly creates all of this in an automated fashion), I got this very friendly error message:

Hi there,

We’re sorry to inform you that we have experienced an error in the
production of your recent video, “Beautiful People”. Rest assured, we’re
on the case and we’ll have it rendered as soon as we can–but, depending
on the complexity of the issue, it could take a little time.

We’ll email you the moment it’s ready. Thanks for understanding!

…

That didn’t bother me, as they are still in beta, and still hammering out the rough edges. What did surprise me, is that they promptly sent me this email the next day:

Hi there.

We’ve finished your video, so it’s time for you to go take a look.
Head to:

http://animoto.com/play/…..

We hope you like it! Give us some feedback when you get a chance to
let us know what you liked and how we can improve. Remember, no two
Animoto videos are ever the same so keep making videos and see what unique
pieces you can generate.

…

I excitedly clicked over, and was simply blown away by the results (see video below).

Remarkable idea, great (almost perfect) execution, instantly viral! Pass this along…

Video from Animoto.com

Maybe quite a lot, and mostly not a lot.

“Huh?”, you say?

If you look at this “top bloggers” list, you may end up buying into the fantasy that blogging will make you big bucks.

Not every blog will make that kind of money. Actually, it would even be fair say, that less than a fraction (less than 1%) of all blogs will make big money. Maybe a little more than a fraction will make decent money. But 95% of all blogs will not make any money. Why? I think there are quite a few reasons.

In my new book “No Business Like E-Business” that is being released shortly, I quote figures from Guy Kawasaki, about his self-disclosed ad revenues on his extremely popular blog. Here is a snippet from the book:

Excerpt from “No Business Like E-Business”

Imagine blogging for a whole year, ending up with a very popular blog that has 23,457 subscribers, ranked #45 out of all blogs in the world, and earning (brace yourself) a whopping $3,350 for the entire year!

Now stop imagining – this stuff is real.

I’m talking about Guy Kawasaki’s blog (blog.guykawasaki.com). These statistics only prove my theory further, that:

1. It is very hard to get tech-savvy folks to click on ads the way the average surfers (moms-and-pops) do.
2. It is not easy making a living just by blogging.

I myself own a site targeted at moms-and-pops, and I made many, many times more than what Guy’s #45-ranked blog earned. And mine is a very small niche, and a lot, lot, lot less less popular than Guy’s blog.

Here are some key stats from his blog:
• 2,436,117 page views (about 6,200/day)
• 23,457 RSS feed subscribers
• Total advertising revenue: $3,350 for 1 entire year (= $1.39 cpm)

You’ve got to take these stats with a pinch of salt, because these stats could be skewed due to a number of things – especially due to improper optimization for Adsense (or ads in general). Like mentioned earlier, Adsense optimization requires a lot of continued experimentation and tracking – in other words, a lot of focused effort – in order to make it work, which I’m guessing Guy probably didn’t due for various reasons.

But then there’s the other school of thought that overrides common sense. If you read the actual article, you will see that most of them did not start the blog with the sole intention of making money.

The main take-away here is that blogging may not make you directly cash-rich, but there are a lot of indirect, intangible benefits of blogging that simply cannot be overlooked:

• Build your brand: Develop a group of regular readers who are more likely to buy stuff that you actually sell down the line. Brand yourself as an expert in your niche. You will sell more books, get more paid consulting gigs, and all of that will eventually snowball into…. selling more books and getting more paid consulting gigs.
• Looks great on your resume: Unless you are putting up personal pictures or talking about stuff that you did when you were drunk, it adds a lot of value to your profile, because not everyone is capable of writing, and even among those few, not everyone is capable of writing about a focused subject in a professional way
• Ad-revenue: When you eventually start getting a lot of traffic, there will be plenty of ad-revenue opportunities (mostly CPM types); don’t count on PPC revenue, because tech-savvy folks just don’t click on ads.
• Develop original content: If you sat down to write a book, you may get overwhelmed by the amount of writing that needs to be done, and the sheer amount of effort that needs to put in. Instead, just start blogging chapter by chapter, and you could eventually compile those into a book (or other product).
• Blog posts can be transformed into articles: Writing an article for the sake of writing one can be extremely boring and painful. Instead, write short and crisp posts, and over time, you can pick each one up, expand it a little, and convert it into articles that can get you some incoming links.
• More traffic: Writing great posts that are instantly digestible and usable, and submitting to sites like Digg and StumbleUpon can not only get you tons of traffic, but also potential new subscribers and maybe even sell more of whatever it is that you are selling.

- Ravi Jayagopal
Author, “No Business Like E-Business“