From the category archives:

iPhone

Purple Shoe from Nike

January 9, 2008

It’s not really purple in color. But I did mean that it is Purple. Why? It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they [...]

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What Happens When You Care About Your Customers

September 7, 2007

The iPhone launched at $599 (8GB) and $499 (4GB). About two months later, Apple deprecates the latter, and slashes $200 off the former. The early adopters get mad. Should Apple care? They didn’t have to. But they did (Steve Jobs letter). Great strategy (in-store credit). Great PR. Gotta love Apple.

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Apple iPhone: After The Honeymoon

February 14, 2007

As a follow-up to my original lusty iPhone rant, I decided to scour the web for a closer look at the iPhone. The hype is dying. Real people have used it, some have heard about real people using it, but everyone definitely has something to say about it. So go on and see if you [...]

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