Awesome story.

Just goes to show that if you have the will, and the skill, and some creativity, you can make money pretty much doing anything at all!

Meet the iPod Doctor

It’s not really purple in color. But I did mean that it is Purple.

Why?

It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they paid $5,000 in fine for every match that Michael Jordan wore these banned (then) shoes on court].

Not even Apple – to this date – has been able to match the hysteria that these shoes created (have you ever heard anyone getting mugged or killed for an iPod or iPhone?)

And yes, I was a teenager when I read and watched news about people getting mugged and killed for Air Jordan shoes.

Now go make your own Purple shoes.

The whole idea of podcasting is not to be just able to publish your audio files online, but to make your audio posts “subscribable” – i.e., your listeners should be able to set up their podcasting software (like iTunes) to subscribe to your feed, in which case the software (in this example, iTunes) will automatically download your newest posts to their hard disk, as soon (or soon after) you make your posts live.

Which means, when they next sync up their mp3 player (say, iPod), your newest audio posts will automatically be synced from your subscriber’s hard disk to their iPod.

That’s the real “subscription” model of podcasting.

So how to make your WordPress feed refer to your podcast? Simple:

1. Create your audio file (mp3, mp4, etc)
2. Upload it to your server (into a folder in your main directory, say “podcasts”)
3. Your post can have your usual text content, but make sure your post has a link to the actual audio file. Note: It has to be the full path.

   Wrong: <a href="yourfile.mp3">My podcast</a>
Right: <a href="http://Example.com/podcasts/aug2007-vol1.mp3">My podcast

4. WordPress automatically links your feed to your audio file, such that if someone were to view your blog posts in a feed reader, and clicked on the link for your audio post, then they won’t be led to your blog, but the audio file will start playing instead.
5. Once your listeners “subscribe” to your feed, their podcasting software automatically downloads new files (posts with your audio file in it) to their hard disk automatically.

WordPress is not perfect – not just yet. But there really isn’t any software out there that can do all it does: well written, open-source, extensible, has lots of plugins, and has a great community around it – like WordPress.

So, just make peace with the “comparison war” (which is better: WordPress, Drupal, Joomla, etc), simply download WordPress (or sign up for a free blog online), and get going with your content.

Content is what makes money – not your blog software.