“Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. At Google’s current revenue rate, every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone.”, says Google’s Inside Adwords Blog.
Yep, that’s $1 billion! Is it really a loss? Because that’s billing that would’ve never occurred anyway, if those were truly fraudulent clicks.
Don’t get me wrong, I love Google. You could even call me a Google fanboy. But when you put it like that, it sounds like Google’s taking a huge hit because of fraud. Doesn’t matter how you say it, sure makes them look like a hero.