From the category archives:

Publicity

Amazon Kindle: Not kindling my passion for, er, anything

December 12, 2007

The folks who buy a new product when it first comes out, are commonly known as the early adopters.
These people – who are not the same as the “beta testers” – actually spend money to buy the product.
They risk the annoyances, technical and usability issues of First-Generation products in exchange for the “Wow” factor [...]

Read the full article →

How To Sell A $3,200 Product Using Free YouTube Videos

December 3, 2007

If you’ve ever wondered about the power of influence that videos – even free ones – can have in selling commercial products, look no further.
Recently, I was on the receiving end of this power, as I shelled out about $3,200 to buy a Yamaha Motif Keyboard – thanks(!) to two powerful videos on YouTube.
I’ve chronicled [...]

Read the full article →

Citizen Marketing

August 6, 2007

The sad thing is that along with the “Citizen Marketers” come the “Citizen Abusers”.
Any form of user(citizen)-powered marketing will always eventually be subject to abuse, and then the distinct line between a legitimate “volunteer” citizen and a “paid” citizen suddenly becomes very thin. Point in case: Digg.com, BzzAgent.com or a PayPerPost.com.
As time goes by [...]

Read the full article →