From the category archives:

Purple Cow

Crush It With Video

June 4, 2011

About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy. I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and [...]

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I Came Home And The Dog Was Bald

January 25, 2011

Seth Godin talks about attention deficit. And he also talks about attention surplus And weirdly enough, they both conclude the same thing: No one is paying attention. Including yourself. I’ve always been intrigued by the psychology of persuasion (yes, and am a big fan of the book by Cialdini too). And one of my favorite [...]

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Where I Am At

November 16, 2010

“It was the best of times, and it was the worst of times”, wrote Charles Dickens. That’s exactly how it has felt for the last couple of years. On one hand, my wife’s father, and both my parents – all passed away in a span of 3 years, leaving our kids with no grandparents, and [...]

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Presentation Matters

September 24, 2010

… and so does “music” – especially when it comes to just about any kind of video online. When your mother admonished you when you were young for dressing like a bum to your first job interview, you probably didn’t realize how important “presentation” is. But you’ll be even more surprised how much it matters, [...]

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DigitalAccessPass.com’s 1st Birthday

October 12, 2009

1 year ago, I launched a membership plugin for WordPress, called DigitalAccessPass (DAP). It had some ground-breaking features – many firsts for its niche. Like “Content Dripping”, for example (I even coined a new word: ContentResponder . Yesterday (October 11, 2009), DAP celebrated it’s 1st birthday! Just some proof that with a lot of focus, [...]

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What Would – - – - – Do?

September 21, 2009

I believe it is critically important to have role models, teachers, mentors, gurus, leaders, spiritual guides – from whom we can draw courage, inspiration, enlightenment, guidance – in times of need at various stages of our life. So here’s a short list of my role models, who have all tremendously inspired me, taught me, and [...]

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“Simple” and “Easy”

June 4, 2009

The difference is pretty simple, actually Quit Smoking Simple: We all know the health benefits of not smoking. Quit smoking, live longer. But Not Easy: The actual act of quitting is really hard. Losing Weight Simple: Do it and you will look good, feel good, and have more energy But Not Easy: Working out frequently, [...]

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Ubiquity: Mozilla’s Mother Of All Mashups

August 27, 2008

If you don’t know what a “Mashup” is, fret not. You’re now going to witness one of the greatest “mashup” tools ever developed… Full story: Introducing Ubiquity

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If I Had To Pick Just One Blog To Read…

January 19, 2008

If I had to pick just one blog, and could read only one blog for the rest of my life – including my own blog (the one you’re reading right now) – I would pick Seth Godin’s blog. Seth’s blog is (hyperbole alert) amazing, educational, informative, remarkable, mind-blowing, extraordinary, purple, eye-opening and goose-pimple-raising good. Seth’s [...]

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Purple Shoe from Nike

January 9, 2008

It’s not really purple in color. But I did mean that it is Purple. Why? It’s because of the way it was successful in creating an entirely new industry of “athlete marketing” like never before. Because of how it created a frenzy among consumers. Because of the innovative ways Nike marketed it [for instance, they [...]

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7 Steps To Remarkable Customer Service

October 8, 2007

Going by the PageRank (PR 6), you can guess how many sites are linking to this post on JoelOnSoftware. The content is that powerful. Here’s the summary: 1. Fix everything two ways 2. Suggest blowing out the dust 3. Make customers into fans 4. Take the blame 5. Memorize awkward phrases 6. Practice puppetry 7. [...]

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Woot Sells Out – In Style

September 12, 2007

“The _____ swept down from the hills like a dark and hungry wind. The first thing anyone would notice would be the _____, its long white hair flew wildly in the breeze generated by the two swinging katanas that had been enchanted to draw blood from anything, even lamp posts and cheese. Raised in a [...]

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