Oh, I’m very much a Hunter!

But being a Gemini, I do have a kind of split-personality. So, occasionally I chill out and become a “Farmer”. Not for too long though

I’ve been a fan of Guy Kawasaki for a while now.

Not a fan-boi type, but still admired him enough to call myself a “fan”.

I follow him on Twitter, read his blog occasionally, and love to watch his videos as he is a great presenter and speaker who adds a lot of humor and wit to his speeches.

And then, I started reading about his recent keynote speech at SES 2009, NY (Search Engine Strategies).

Watched a couple of videos. Read a couple of articles.

He says stuff like… (paraphrasing here)..

* Twitter is just a marketing tool

* It’s all about how many followers you have

* Go get as many followers as you can

* Autofollow everyone just because they followed you

* It’s ok to “Ghost-tweet”.

Wow, that’s like Seth Godin saying it’s ok to spam, and email is just a marketing tool you should use to spam folks thoroughly.

Wow, that’s really shocking!

Someone I held in such high esteem, talking with such emotional disconnect and impersonal attitude towards followers (who are basically your fans – like me!).

Yeah, it did take more than 30 seconds. It took probably about 15 minutes. But the Guy Kawasaki brand has been irreparably tarnished, from where I stand. And where I stand is all that matters to me, doesn’t it?

Yeah, it doesn’t take too much to lose your fans. Just a little bit of disrespect will do the trick.

Guy Kawasaki: Un-followed.

1) Article: Guy Kawasaki: Twitter As a Tool for Social Media

2) Sage Lewis Interview: SES 2009

I believe it is critically important to have role models, teachers, mentors, gurus, leaders, spiritual guides – from whom we can draw courage, inspiration, enlightenment, guidance – in times of need at various stages of our life.

So here’s a short list of my role models, who have all tremendously inspired me, taught me, and given me courage in difficult/tough/desperate/sad/challenging times.

Times when I ask myself…

What would Nick Vujicic do?

What would Seth Godin do?

What would Steve Jobs do?

And of course, I never stop thinking this….

What would my beloved Father do? (And what is he doing now?)

- Ravi

Did you know that the incredibly famous Nike “Swoosh” logo was created by a graphic design student desperate to pay for a dress for an upcoming party, for a stunning total of $35 (at $2/hour)?

I watched a Nike documentary recently, where they interviewed  Philip Knight (one of Nike’s Founders), “His Airness” Michael Jordan, and the legendary designer of all (or most?) Air-Jordan shoes.

Knight talks about how when he first met the folks at Wieden+Kennedy (the media company that helped launch Nike as an international brand, with mainly remarkable marketing), he told them that he didn’t believe in advertising!

There is a clip at the end where LeBron James, one of the highest paid basketball players in the world today, says he grew up watching Michael Jordan, and how he and every single kid he knew felt that if they wore the same “Air Jordan” Shoes that they saw Jordan wearing in the commercials, they too could “soar in the air” and make all sorts of magical moves on the court – Just Like Mike.

Did the kids know deep, deep, deep inside that just wearing a specific brand of shoes won’t make you a better player? Of course, they all did.

But did they still convince themselves (and their parents) against reason and common-sense, that the shoes were really what counted? Of course, they all did!

How much did the association with Michael Jordan help Nike become the sports-wear-juggernaut that it is? Probably a LOT.

That just proves one thing: When you have a really strong brand (remarkable shoes, remarkable computers, remarkable prices, remarkable advice), people are much more likely to  buy your products – AND your recommendations – without thinking too much.

My hero Seth Godin recently recommended a book called “Predictably Irrational: The Hidden Forces That Shape Our Decisions“. All he wrote was, (paraphrasing) “It’s remarkable, just go buy it”.

Had never heard of the author. Didn’t read any reviews. Didn’t care about the price.

I just went and bought it  – just because Seth Godin thought it was good (yes, he has worked hard to build that level of trust, and I’m sure he knows better than to dilute it by recommending purely in return for money (say, commercial endorsements?).

If you read only one book this year, then make sure it is this one.

Seth Godin writes about his revolutionary program, the 6 Month MBA.

Very inspring. A must-read.

Yup, sometimes it is easier “done” than “said”.

Just go do it…

http://sethgodin.typepad.com/seths_blog/2009/05/can-you-change-everything.html

I use Amazon S3 to host my business videos.

S3 offers incredible performance, unlimited storage, and is extremely affordable. Another Purple Cow from Amazon.

Plus it looks a lot more professional than hosting your business videos on a crowded social video site with user generated videos and ads surrounding it.

• Amazon S3 for video hosting.
• Camtasia / Jing (both from the same folks) for screen capture.
• S3 Fox Free FireFox plugin to upload videos to your Amazon S3 account.
• FlowPlayer free flv player (flowplayer.org) to play the videos.

And I’m done!

Check out some videos I have hosted on S3.

This is turning into a “Seth Godin Week” at RavisRants.com.

But if you’re like me, you can’t get enough of what Seth has to say. So enjoy…

‘curiosity’ from Nic Askew on Vimeo.

What does Seth think about the Facebooks and Twitters?