Rndaom, Yet <Well Formed/>
Here’s my basic content automation funnel at this time:
Every time I post here on Instagram, a bunch of events get triggered, and my content gets auto-posted on to various platforms – some for external use, some for my own archiving.
And here’s the cool tablet from Wacom that I used, to hand-draw the flowchart: SubscribeMe.fm/tablet/ .
About 4 years ago, when I decided to sign-up my kids for piano lessons, of course the first thing I did was to start thinking about which keyboard to buy.
I did extensive research online for keyboards: I did Google searches, visited an insane number of web sites, musician forums, read reviews on Amazon and other e-tailers, and even called up several music stores and asked for recommendations.
To make a long story short, it came down to two products: the Yamaha Motif XS and the Korg M3.
And I was really, really torn between the two, unable to make up my mind… until I saw this free video on YouTube…
Yup, literally one free video on Youtube sealed the deal for Yamaha, and they literally reached into my pocket and sucked $3,200 out of my credit card (it costs like $2500 now!)
So yes, video does help you sell better.
And actually, it’s not just about “selling”. Video basically helps you “persuade” and “close” better – regardless of what the goal is.
So video rocks whether you’re selling a product, building a brand, building a reputation, or simply trying to make a very cool viral video…
And creating such videos is a LOT simpler than you can imagine.
Andy Jenkins, a marketer whom I admire and am a big fan of, has released 3 spectacular videos that show you how easy it is to create videos that work.
Yes, the videos are free.
One thing I can guarantee you: If you’re not totally impressed by the production quality, humor, fast-paced and multiple-sensory-stimulating narration in the videos, then I will let you smack me silly and call me “Ravioli” 🙂
So click here to watch them all for free before they get taken down when the actual product launches in 2 days…
And don’t forget to leave a comment below about what you thought about this post (or Andy’s videos).
Cheers!
– Ravi Jayagopal
What’s the the most powerful feature of Twitter?
It’s definitely the ability to send an “@” reply to anyone on twitter – without their permission.
Now “great tools come with great responsibility” (yup, just made it up 🙂
Spam people on twitter, and you will get blocked, labeled a spammer, folks will hate on you, and word can spread very quickly. So obviously, you don’t want to spam folks and screw up your brand and reputation.
The “@” reply is so powerful that you can basically send a “tweet” to anyone who has an account on Twitter. Did you know that you can send a direct message to anyone from Bill Gates to Beyonce Knowles?
How cool is that?
Just remember, all “@ replies” can be seen publicly by everyone on Twitter.
But Twitter DMs (Direct Messages) are “private” tweets. They are seen only by the recipient. But before you can send someone a DM, they must be “following” you first.
Now there are Social Media experts who will tell you to simply “follow” everyone who follows you.
Now why would I want to do that? Just so that they can send me a DM?
Hey, if they must send me something in private, then it is probably important enough for them to go to my web site and send me an email. Or call me. Or @reply me and ask me for a way to contact me privately so we can take it offline. After all, if it’s that important, then I’m sure it deserves more than 140 characters.
And if I am following 17,541 people, then my twitter stream is going to be moving so dang fast, that it makes it practically worthless!
I only follow people, whose “tweets” I’m interested in.
I follow people because I want to know what they’re saying.
I want to know that they’re thinking.
I want to know what they’re reading, writing, selling, ranting about.
So to blindly follow everyone who follows you, makes no sense.
So here’s my take on this:
* Follow only those whose messages (and/or their timeliness) you’re interested in.
* Auto-DM’s and Auto-Follows are for spammers
* Feel free to use the @reply to butt-in to conversations in a relevant, non-spammy, non-commercial way
* Add meaning to a conversation, add value, and grow your network
Your impending “online rock star” status then can’t help but follow.
What does Seth think about the Facebooks and Twitters?
Excellent interview by Charlie Rose.
And the discussion about monetizing FaceBook is very interesting.
And a cool thing about Google Video (not to be confused with YouTube) is that you get a link right on the page, to download the video (iPod/iPhone friendly). So load up for offline viewing at the gym or on the train!