What’s the the most powerful feature of Twitter?

It’s definitely the ability to send an “@” reply to anyone on twitter – without their permission.

Now “great tools come with great responsibility” (yup, just made it up

Spam people on twitter, and you will get blocked, labeled a spammer, folks will hate on you, and word can spread very quickly. So obviously, you don’t want to spam folks and screw up your brand and reputation.

The “@” reply is so powerful that you can basically send a “tweet” to anyone who has an account on Twitter. Did you know that you can send a direct message to anyone from Bill Gates to Beyonce Knowles?

How cool is that?

Just remember, all “@ replies” can be seen publicly by everyone on Twitter.

But Twitter DMs (Direct Messages) are “private” tweets. They are seen only by the recipient. But before you can send someone a DM, they must be “following” you first.

Now there are Social Media experts who will tell you to simply “follow” everyone who follows you.

Now why would I want to do that? Just so that they can send me a DM?

Hey, if they must send me something in private, then it is probably important enough for them to go to my web site and send me an email. Or call me. Or @reply me and ask me for a way to contact me privately so we can take it offline. After all, if it’s that important, then I’m sure it deserves more than 140 characters.

And if I am following 17,541 people, then my twitter stream is going to be moving so dang fast, that it makes it practically worthless!

I only follow people, whose “tweets” I’m interested in.

I follow people because I want to know what they’re saying.

I want to know that they’re thinking.

I want to know what they’re reading, writing, selling, ranting about.

So to blindly follow everyone who follows you, makes no sense.

So here’s my take on this:

* Follow only those whose messages (and/or their timeliness) you’re interested in.
* Auto-DM’s and Auto-Follows are for spammers
* Feel free to use the @reply to butt-in to conversations in a relevant, non-spammy, non-commercial way
* Add meaning to a conversation, add value, and grow your network

Your impending “online rock star” status then can’t help but follow.

What does Seth think about the Facebooks and Twitters?

Excellent interview by Charlie Rose.

And the discussion about monetizing FaceBook is very interesting.

And a cool thing about Google Video (not to be confused with YouTube) is that you get a link right on the page, to download the video (iPod/iPhone friendly). So load up for offline viewing at the gym or on the train!

Last week, I searched YouTube (not Google) for how to “change wiper blades“, and watching a couple of the videos helped me change the wiper blades on my car in under 2 minutes (something I had been putting off for almost a year!)

Here is an interesting article about the shift in the way people are searching for information…

In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

If you are not using video on your site, you are leaving a lot of money (and visitors) on the table.

If you don’t know what a “Mashup” is, fret not.

You’re now going to witness one of the greatest “mashup” tools ever developed…

Full story: Introducing Ubiquity

“Twit” is no longer just a mean word

I signed up for Twitter a while ago. But I never “got it” – until recently – when I figured out the awesomeness of microblogging.

Seth Godin wrote this on his blog:

“My goal in creating this blog is to spread my ideas and keep me from having to write a book about every single thing that pops into my head. I’m an amateur, not a professional.”

“Micro” blogging takes this and turns it on its head – and completely frees me from even the “gotta write a meaningful post” world of “macro” (a.k.a “the usual style of”) blogging.

Microblogging lets me put out stuff that is interesting, stuff that I want to share with my followers, but is too trivial to take up space on my blog.

Though many folks use it in a more social and personal context (“watching Spiderman now”, “woke up late”, “eating lunch” types), it has a much more powerful and serious side to it that is just begging to be taken advantage of.

Now I’ve started leaving behind a trail of my online activities on twitter – for my tribe: Web sites I’m visiting, articles I’m reading, videos I’m watching, books I’m reading…

Whether you twitter or tumble or spoink, do it so that you can make meaning for your followers.

I invite you to come stalk me