What Happens When You Care About Your Customers
The iPhone launched at $599 (8GB) and $499 (4GB).
About two months later, Apple deprecates the latter, and slashes $200 off the former.
The early adopters get mad.
Should Apple care? They didn’t have to. But they did (Steve Jobs letter).
Great strategy (in-store credit). Great PR. Gotta love Apple.
Steve Jobs said…
“Steve Jobs said: “We’re here to put a dent in the universe. Otherwise why else even be here?”
Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.”
Beautifully written.
Here’s the entire post: 10 Golden Lessons From Steve Jobs
