From the category archives:

Un-Remarkable

How To Destroy A Brand In 30 Seconds

November 8, 2009

I’ve been a fan of Guy Kawasaki for a while now. Not a fan-boi type, but still admired him enough to call myself a “fan”. I follow him on Twitter, read his blog occasionally, and love to watch his videos as he is a great presenter and speaker who adds a lot of humor and [...]

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What Would Microsoft Do?

September 24, 2009

Here’s something I completely forgot to add to my earlier post about “What Would – – – – Do?“… Yes, I do occasionally think “What Would Microsoft Do?“. And then of course, I do EXACTLY the OPPOSITE – especially when it comes to the quality of their products, their marketing, and their branding (or lack [...]

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Saving Money vs. Making Money

May 12, 2009

I have a friend whose main purpose in life is to find deals and bargains and cut costs. He once spent several weeks filling out an insane number of really long forms and processing rebate information, for a mail-in rebate promotion for a laptop. And he purchased that crappy, low-end laptop because that was the [...]

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What Happens When You Get Too Good At Marketing

March 20, 2009

WARNING: SHOCKING LANGUAGE FROM CUSTOMER BELOW Ok, so maybe the title was a little dramatic, but still, I didn’t know I was *this* awesome at marketing Over the weekend, when I thought of giving away my best-selling book on Amazon for free on the book’s blog, I never imagined that my copy writing style & [...]

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My Chat With A (Rather Clueless) Google AdWords Support Specialist

January 3, 2008

My question was very simple: I wanted to know how I could promote products using CPA (Cost Per Action) on the Google Network and allow publishers who have access to “AdSense Referrals” to promote my products by placing a piece of code on their web sites, and when someone clicked over to my web site [...]

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