Inspiration from (friendly) spam I received in my email….

Arthur Ashe, the legendary Wimbledon player was dying of AIDS which he got due to infected blood he received during a heart surgery in 1983…

From the world over, he received letters from his fans, one of which conveyed: “Why did God have to select you for such a bad disease”?

To this Arthur Ashe replied:

“The world over, 50 million  children start playing tennis, 5 million learn to play tennis, 500,000 learn professional tennis, 50,000 come to the circuit, 5000 reach the  grand slam, 50 reach Wimbledon, 4 to semi final, 2 to the finals, when I was holding a cup I never asked GOD ‘Why me?’. And today in pain I should not be asking GOD ‘Why me?’ “

Oh, I’m very much a Hunter!

But being a Gemini, I do have a kind of split-personality. So, occasionally I chill out and become a “Farmer”. Not for too long though

What’s the the most powerful feature of Twitter?

It’s definitely the ability to send an “@” reply to anyone on twitter – without their permission.

Now “great tools come with great responsibility” (yup, just made it up

Spam people on twitter, and you will get blocked, labeled a spammer, folks will hate on you, and word can spread very quickly. So obviously, you don’t want to spam folks and screw up your brand and reputation.

The “@” reply is so powerful that you can basically send a “tweet” to anyone who has an account on Twitter. Did you know that you can send a direct message to anyone from Bill Gates to Beyonce Knowles?

How cool is that?

Just remember, all “@ replies” can be seen publicly by everyone on Twitter.

But Twitter DMs (Direct Messages) are “private” tweets. They are seen only by the recipient. But before you can send someone a DM, they must be “following” you first.

Now there are Social Media experts who will tell you to simply “follow” everyone who follows you.

Now why would I want to do that? Just so that they can send me a DM?

Hey, if they must send me something in private, then it is probably important enough for them to go to my web site and send me an email. Or call me. Or @reply me and ask me for a way to contact me privately so we can take it offline. After all, if it’s that important, then I’m sure it deserves more than 140 characters.

And if I am following 17,541 people, then my twitter stream is going to be moving so dang fast, that it makes it practically worthless!

I only follow people, whose “tweets” I’m interested in.

I follow people because I want to know what they’re saying.

I want to know that they’re thinking.

I want to know what they’re reading, writing, selling, ranting about.

So to blindly follow everyone who follows you, makes no sense.

So here’s my take on this:

* Follow only those whose messages (and/or their timeliness) you’re interested in.
* Auto-DM’s and Auto-Follows are for spammers
* Feel free to use the @reply to butt-in to conversations in a relevant, non-spammy, non-commercial way
* Add meaning to a conversation, add value, and grow your network

Your impending “online rock star” status then can’t help but follow.

NOTE: WordPress is right for you, only if you want to actually launch your membership site some day, make money from your site, and do not wish to spend an insane amount of time creating and maintaining it, and only if you do not wish to spend hundreds (or thousands) of dollars outsourcing the creation and maintenance of your site

I recently happened across a blog post that presents an argument about why you should not use WordPress for your membership site.

That seems to have caused quite a stir among my target audience (who are basically people who want to start a membership site using WordPress).

A couple of them wrote to me and asked me for my opinion, 1) because I am such a big evangelist of WordPress, and 2) because I have developed a Membership Plugin for WordPress.

I read the argument with interest, and of course felt that it was a very extreme, one-sided worldview of WordPress. I tried to comment there on the site itself, but I got a message that “the site owner has blocked you from commenting”. Not sure why. I will try again. But in the mean time, I simply had to post this here.

So, after you’ve read Alex’s argument for why you should not use WordPress for your membership site, read my (well-rounded, well-educated and balanced, IMHO opinion about why you would be foolish NOT to use WordPress for your membership site – especially if you’re a small-biz owner, info-product marketer, blogger or Do-It-Yoursef’er, and don’t have a big team or a big budget to outsource your membership site development.

My note to Alex…

Alex,

Having developed WordPress and Non-WordPress scripts for almost 15 years now, I have to respectfully disagree with your argument for not using WP for membership sites.

Let me try to present an objective argument here.

You wrote:
>>it doesn’t matter which one you will choose to use as they all share one big flaw – their dependency on the core of WordPress!<<

I am the developer of a plugin called DigitalAccessPass (DAP), which does *not* have a dependency on the core of WordPress. DAP is a separate piece of software, that can be plugged on TOP of wordpress, and only needs a simple, light-weight “Plugin” that acts as a “bridge” between WP and DAP. In the 15 months since the launch of DAP, and 10 months prior to that when we were developing DAP, WP has released a huge number of updates in those 25 months (2+ years), and we have *never* had a single instance where a WP update affected our script.

Again, it’s all in the design, right? DAP was deliberately designed from the ground up *not* to have a dependency on *any* CMS, not even WP. That’s the reason why DAP works right out of the box with regular, plain-ol HTML web sites, and using the “bridge” plugin concept, can be integrated into other CMS like Joomla, Drupal, etc (Joomla plugin for DAP is in the works as I write this). In fact, with just a little bit of work, DAP can be made to work with every imaginable CMS out there, for this very reason.

>>By themselves they will not function and same goes the WordPress core<<
See above. DAP will function all by itself with just regular HTML web sites.

>>WordPress is Open Source and its code is constantly under scrutiny not only by the good guys but also by people who are looking for a way to compromise your site<<
I can kind of agree with you there, but then, even software and services from even high profile companies, like Google and Microsoft get hacked or gamed. So, just because it’s open source doesn’t mean it’s more vulnerable, and just because it’s “closed source” doesn’t mean it is secure. It all depends on the developers and the community behind it.

I mean, non-WP sites get hacked all the time because the shared-site owner left a PHP script in there that’s vulnerable to XSS attacks, or left the permissions wide open inviting hackers to come join the party. That actually says more about the security of PHP itself, and the security of a shared-host environment. But why blame WP for that?

>>You quickly contact support of the developer who created the plugin you use for Membership Management before jumping into upgrade, as you have to ensure that it will continue to work with new version only to learn that he is taking romantic vacation on secluded island somewhere in Fiji and will not be back for next couple weeks…<<

Yes, I agree, that if you went with a small-time, one-man-developer solution, then regardless of whether they are in Fiji, or get hit by a bus, you’re going to be in trouble. That’s why you pick software from companies like mine, which have been around for 15 years, have written millions of lines of code for small businesses as well as for the enterprise, have a team in place for support, and won’t be going away any time soon (we can’t, because this is what we do .

>>I personally prefer that my membership script is separate and with dedicated support!<<
DAP totally fits the bill here . It is separate, and has dedicated, “non-outsourced” support

You are recommending a downloadable script solution at the end of your post – one which is developed in PHP. PHP has always been (arguably) one of the most insecure programming languages, just because, if you didn’t quite know what you’re doing, it allowed newbies to easily shoot themselves in the foot. Of course, PHP has come a long way since then, but it’s still not the most secure language.

Are we next going to start recommending that no one should use PHP scripts at all, and instead use something like Java or .NET?

So, whether it’s a programming language (PHP), a content management system (WP) or an operating system (Windoze), the solution is only as secure as its developers, the company backing it, and the community supporting it.

And most importantly, the security of a site is only as good as the actual “user” using it (if you download spyware and infected .exe files from the web and your computer gets infected, can you really blame Microsft for it?).

I guess you could blame MS, but that doesn’t mean you’re right.

So, when it comes to the quality of code, extensibility (hooks and filters and plugins) and the community, and the insanely large user base, WordPress simply can’t be beaten.

And when it comes to a membership script for WordPress, DAP also can’t be beaten

My humble $0.02

Appreciate the soapbox, the opportunity, and for your great post which seems to have evoked so many great responses

Thanks much!

- Ravi Jayagopal
Founder & Developer, DigitalAccessPass .com
(Membership Script for WordPress)

I’m hoping to augment this soon with a more detailed article about using WordPress as the platform to build your membership site.

So stay tuned by subscribing to this blog or by following me on twitter.

Feel free to pass this link to other WordPress lovers, and don’t forget to add your comments below. And no, I won’t block them – even if you’re Alex

Basically, a user can click on an image to either have the image – or a video – magnified in a Lightbox window. It is usually accompanied by the use of a dark background, usually a dimming of the page over which the image or video has been overlaid, which helps highlight the image or video being displayed.

For example, click on the image below, and see what happens.

And you can see it in action, on a real, live web site, at the home page of http://DigitalAccessPass.com

This Lightbox script is available for free. It is actually open-source, and released under the MIT license – which means you can also use it in commercial projects.

Well, almost free. Paid $15.95 S&H.

Charge enough for Shipping & Handling to cover the cost of your shipping and your actual product (printed reports).

And in return, they’re getting my email id (of a paying customer), and also my mailing address.

There are a few one-time-offers along the way. And they’re 1-click. So be careful about what you click on the upsell pages.

And I’m guessing my shipping address would be generously shared with direct marketing companies to send me “Internet Marketing” junk. But that’s not too bad. There’s no law against sending junk offers by regular mail, and I can always opt-out of those if I wanted to.

Anyway, here’s the link if you want to get the free videos and the report (yup, I will be compensated if you go through that link .

And I did get it myself too

Enjoy.

Do you sometimes bitch and complain and whine about your life?

If only your parents had given you the right education…

If only you were given your due recognition at work…

If only your family loved you…

If only you had more customers…

If only you had more people promoting your product…

If only you had a super-affiliate sending out emails to millions…

If only you knew how to write sales copy…

If only, if only, if only….

Here’s something that will help you stop bitching, and start counting your blessings.

Here’s how you “Work with what you’ve got”.

And trust me, you’ve already got a LOT!

The “3 Foot Giant”:

Life Without Limbs:

Once you’ve read this, also check out this post.

I’ve been a fan of Guy Kawasaki for a while now.

Not a fan-boi type, but still admired him enough to call myself a “fan”.

I follow him on Twitter, read his blog occasionally, and love to watch his videos as he is a great presenter and speaker who adds a lot of humor and wit to his speeches.

And then, I started reading about his recent keynote speech at SES 2009, NY (Search Engine Strategies).

Watched a couple of videos. Read a couple of articles.

He says stuff like… (paraphrasing here)..

* Twitter is just a marketing tool

* It’s all about how many followers you have

* Go get as many followers as you can

* Autofollow everyone just because they followed you

* It’s ok to “Ghost-tweet”.

Wow, that’s like Seth Godin saying it’s ok to spam, and email is just a marketing tool you should use to spam folks thoroughly.

Wow, that’s really shocking!

Someone I held in such high esteem, talking with such emotional disconnect and impersonal attitude towards followers (who are basically your fans – like me!).

Yeah, it did take more than 30 seconds. It took probably about 15 minutes. But the Guy Kawasaki brand has been irreparably tarnished, from where I stand. And where I stand is all that matters to me, doesn’t it?

Yeah, it doesn’t take too much to lose your fans. Just a little bit of disrespect will do the trick.

Guy Kawasaki: Un-followed.

1) Article: Guy Kawasaki: Twitter As a Tool for Social Media

2) Sage Lewis Interview: SES 2009

1 year ago, I launched a membership plugin for WordPress, called DigitalAccessPass (DAP).

It had some ground-breaking features – many firsts for its niche. Like “Content Dripping”, for example (I even coined a new word: ContentResponder .

Yesterday (October 11, 2009), DAP celebrated it’s 1st birthday!

Just some proof that with a lot of focus, hard work, persistence, passion, great customer service and a little bit of smarts, it is possible to create something a lot bigger than what was in your dreams

Click here to see how the birthday party went down…

Here’s something I completely forgot to add to my earlier post about “What Would – - – - Do?“…

Yes, I do occasionally think “What Would Microsoft Do?“.

And then of course, I do EXACTLY the OPPOSITE – especially when it comes to the quality of their products, their marketing, and their branding (or lack thereof).

So here’s yet another brilliant piece of marketing from Microsoft.

It really makes you cringe – and makes you wonder, is this the best they can come up with in spite of having all that money?

(Original) Brilliant “Host Your Own Windows 7 Launch Party” Idea from M$ (Original)

And here’s a parody of the ad….

(Parody) Brilliant “Host Your Own Windows 7 Launch Party” Idea from M$