One definition of “Blogging” is “publishing at the speed of thought”.
Ok, maybe that works for a personal blog where you are writing about your vasectomy. Maybe you get the idea about what to blog in an instant; maybe you log in to your blog and start writing the next instant; but you don’t have to publish it that third instant.
No, I’m not saying only those who are capable of getting nominated for an award should blog. But if you are blogging for business, you want to get read and make your blog a respectable extension of yourself and your primary business, respect your readers’ intelligence.
Anyone who has written anything will know that great copy rarely, if ever, gets written at the speed of thought. So, go ahead and discover the “Save Draft” button.
Your blog is about what you know – what’s inside that 3-pound mass of neurons at the top. It is about your thoughts.
So take your time and publish the more meaningful ones – your audience is eagerly waiting to judge you.