Forget creating “niche” web sites, “niche marketing”, “vertical portals” and “mini sites”.
Have you found YOUR niche yet?
Everyone is born with a gift. Everyone is blessed with a unique talent, a special skill.
The difference between winners and losers, is that the winners find their niche early in life – they know which game to play, which game they are good at, and at which game they can win.
And then there are the others, who spend an entire lifetime playing the wrong game, doing the wrong things, and wasting their efforts going the wrong direction.
Even the greatest competitor of ’em all – Michael Jordan – failed at Baseball.
Everyone cannot be good at everything, let alone win at everything.
Don’t spend your life trying to win at something you are not suited for, something you are not wired for, something you are not destined for.
Find what makes you tick; and find it quick.
Find out what is that one thing that, on a Friday evening, will make you long to get back to work on Monday. And stick with it.
Find your “niche”, and you’ll see that success comes to you as easily as the game of basketball came to Michael.
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What if you spend your whole life looking for that niche and don’t find it?? And how do you know when you have found it?? That is probably going to be my problem anyway.
Sanjay,
One of my buddies sent me an email earlier today (after reading this post) saying that he was still looking for his niche. I sent him back a reply, asking when exactly he was looking for his niche – in between commercial breaks?
He watches a lot of TV. He collects “DVD”s. He goes home from work and flops in front of the idiot-box.
You asked: “What if you spend your whole life looking for that niche and don’t find it??”
No, you can find your niche. All it takes is the willingness to pry yourself away – at least for a few hours – from useless, mind numbing forms of worldly pleasures – like reading a magazine, or fiction, or watching a movie. All you need is a pen and a piece of paper, and the willingness to sit in a quiet corner for a few hours. Kids at home? Go to the library, darn it! But no excuses whatsoever. Actually, it all starts with never ever making an excuse – never again.
All you need to do is to think about what is it that makes you tick. What is it that everyone always said you were good at, while growing up. “You argue with your parents so much, I think you will be a lawyer when you grow up!”. Heard anyone say something like that about you?
I have been thinking about writing something on how to find your niche, but I guess the time has come. Watch out for my post on this shortly.
Sanjay also wrote: “And how do you know when you have found it??”
It’s funny you ask – I wrote about this just last week – last Friday in fact, and the post reads “Oh No, it’s Friday!”.
Trust me, you’ll know it when you find your niche. Oh yeah, you’ll know it alright! You’ll know it like the back of your hand.
You can’t miss that feeling when your brain feels like it is about to explode with the onslaught of ideas, with all the excitement. You’ll be excited about going back to work on Monday. You’ll know it when you can’t stop thinking about it. You’ll know it when you can’t sleep at night, because your brain is on overdrive, brainstorming ideas and strategies, even while you sleep!
It’s kind of like when you fall in love. No, scratch that – it is about falling in love – only, this is not about falling in love with a person – it is about falling in love with your future, what you can do, what you just realized you can do, what you can really achieve when you do what you love, when you do something you are crazy about – and in love with all the endless possibilities ahead of you.
Hi Ravi:
I guess its……….
the first step you have to take is ………I would like to try
the next is…….I can……….and then……….I will
The words here are really inspiring.
Murugan
machcha ! that THAT is simply mind boggling and simply SIMPLE but that which has eluded THE MULTITUDE… and me too i guess…. i dont know if i have found my niche bcos i do love getting back to my shoots on mondays but it isnt as paying as it shud b… i guess iam in the wrong language industry … but the idea u have suggested about FINDING UR NICHE is truly a revealation… apart from loving what i do i find doing other things [ that may bring in the moolah ] attractive and interesting also… say like running a restaurant or an eatery… or having a boutique that has stuff like clothes and nics and arty things… so now u analaize and tell me…can a person have a couple of NICHEs… lol……
Whatever niche it is you hope to find to spend your life as or doing, PLEASE make certain it is not as a beige person
Beige is so not what you need.
You need to be vibrant, colourful, rich textured and always always looking, obsessively searching for and never stop being inquisitive for new ways to prevent stagnation.
Forget the beige stuff. Beige ist verbotten!