He’s the man who is believed to have invented the word “
Viral Marketing idea virus”, among many other powerful marketing concepts like “sneezers”, “worldview purple cow” and “Permission Marketing”.
The author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers Are Liars, has already made the Amazon Top 100 and has inspired its own blog.
Seth’s own Yoyodyne, an interactive direct marketing company, was acquired by Yahoo! in 1998. He holds an MBA from Stanford, but his street-smart-marketing is hard-hitting.
In this video, he gives a presentation at Google! What an unbelievable honor! Don’t miss this one – it is about 48 minutes long, but his extraordinary insights and his unusual angle will knock your socks off.