No one saw this coming. Almost no one.
It doesn’t seem so surprising when you think about the fact that Google has never been good at building a huge community (other than for search).
And they didn’t get invited to the “Social Networking” party. So they figured, if you can’t get an invite, then throw your own $1.65 billion pool party!
While only the future will tell if Google can successfully make a profit on this newest, craziest takeover, I have no doubt that the G-kids will, at the least, figure out a way to further their brand, improve their market-share in search, and provide advertisers with more pages to put their ads on.
Video-on-demand is the future of entertainment, no matter how lame the entertainment seems.
People want what they want. Get used to it.
And instead of making predictions about whether Google will fail or not, start figuring out how you can get a piece of the action.