Last week, I searched YouTube (not Google) for how to “change wiper blades“, and watching a couple of the videos helped me change the wiper blades on my car in under 2 minutes (something I had been putting off for almost a year!)
Here is an interesting article about the shift in the way people are searching for information…
In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.
If you are not using video on your site, you are leaving a lot of money (and visitors) on the table.
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