Archives for September 2009

What Would Microsoft Do?

9/24/2009 By Ravi Jayagopal Leave a Comment

Here’s something I completely forgot to add to my earlier post about “What Would – – – – Do?“…

Yes, I do occasionally think “What Would Microsoft Do?“.

And then of course, I do EXACTLY the OPPOSITE – especially when it comes to the quality of their products, their marketing, and their branding (or lack thereof).

So here’s yet another brilliant piece of marketing from Microsoft.

It really makes you cringe – and makes you wonder, is this the best they can come up with in spite of having all that money?

(Original) Brilliant “Host Your Own Windows 7 Launch Party” Idea from M$ (Original)

And here’s a parody of the ad….

(Parody) Brilliant “Host Your Own Windows 7 Launch Party” Idea from M$

What Would – – – – – Do?

9/21/2009 By Ravi Jayagopal Leave a Comment

I believe it is critically important to have role models, teachers, mentors, gurus, leaders, spiritual guides – from whom we can draw courage, inspiration, enlightenment, guidance – in times of need at various stages of our life.

So here’s a short list of my role models, who have all tremendously inspired me, taught me, and given me courage in difficult/tough/desperate/sad/challenging times.

Times when I ask myself…

What would Nick Vujicic do?

What would Seth Godin do?

What would Steve Jobs do?

And of course, I never stop thinking this….

What would my beloved Father do? (And what is he doing now?)

– Ravi

The Power Of A Brand (Revisited)

9/9/2009 By Ravi Jayagopal Leave a Comment

Did you know that the incredibly famous Nike “Swoosh” logo was created by a graphic design student desperate to pay for a dress for an upcoming party, for a stunning total of $35 (at $2/hour)?

I watched a Nike documentary recently, where they interviewedÂ Philip Knight (one of Nike’s Founders), “His Airness” Michael Jordan, and the legendary designer of all (or most?) Air-Jordan shoes.

Knight talks about how when he first met the folks at Wieden+Kennedy (the media company that helped launch Nike as an international brand, with mainly remarkable marketing), he told them that he didn’t believe in advertising!

There is a clip at the end where LeBron James, one of the highest paid basketball players in the world today, says he grew up watching Michael Jordan, and how he and every single kid he knew felt that if they wore the same “Air Jordan” Shoes that they saw Jordan wearing in the commercials, they too could “soar in the air” and make all sorts of magical moves on the court – Just Like Mike.

Did the kids know deep, deep, deep inside that just wearing a specific brand of shoes won’t make you a better player? Of course, they all did.

But did they still convince themselves (and their parents) against reason and common-sense, that the shoes were really what counted? Of course, they all did!

How much did the association with Michael Jordan help Nike become the sports-wear-juggernaut that it is? Probably a LOT.

That just proves one thing: When you have a really strong brand (remarkable shoes, remarkable computers, remarkable prices, remarkable advice), people are much more likely toÂ buy your products – AND your recommendations – without thinking too much.

My hero Seth Godin recently recommended a book called “Predictably Irrational: The Hidden Forces That Shape Our Decisions“. All he wrote was, (paraphrasing) “It’s remarkable, just go buy it”.

Had never heard of the author. Didn’t read any reviews. Didn’t care about the price.

I just went and bought itÂ – just because Seth Godin thought it was good (yes, he has worked hard to build that level of trust, and I’m sure he knows better than to dilute it by recommending purely in return for money (say, commercial endorsements?).

If you read only one book this year, then make sure it is this one.