Know that thing that happens after you stare into the sun and then close your eyes? Know how you see a bright ring that then gradually fades away?
BMW came up with the same concept and created an ad that did that to viewers.
Now the idea itself is nothing groundbreaking. But what’s really cool is, that they actually did it, and now everyone’s talking about it.
I’m blogging about it.
And you’re reading about it.
And shortly you’re going to watch a video about it.
And then you’ll probably blog (or tweet, or facebook message) about it.
And thus the cycle starts all over again.
That’s the power in creating something “viral”. That’s the power of doing something that starts a conversation.
And that is what is cool about doing something like this.
Now go do something really cool yourself, somehow tie it to your product or service or brand. And see if you can get a conversation started about it.