Ravi's Rants

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How To Over-deliver

By 2 Comments

Imagine the little girl in the beginning, dropping just a few coins in your hat, as one of your customers.

And the musicians as your team.

Now imagine how thrilled your customer would be if your team could over-deliver like in this video.

Think you would get a standing ovation (great ratings and testimonials) and everyone flocking towards you (viral marketing, social proof) and have happy customers (repeat business)?

“But.. it was all planned”, you say? Well, who’s stopping you from executing a well-planned service like this?

Who said it has to be on-the-fly?

Who said it’s not OK to generate a “planned WOW!”?


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