Skyscraper

I’m writing a Skyscraper post – basically a massive, all-in-one article for S3MediaVault

How (and Why) to use Amazon S3 to Deliver Audio, Video and PDF on your WordPress website

It will be an “all you ever wanted to know” type of post about files, delivery, storage, security, S3, CloudFront, etc. This post will also be released as a 30-50 page Kindle ebook.

Then I will take snippets of it and post it on my other sites and link back to it. The most important thing: I am not waiting for the entire Skyscraper to be completed before publishing it.

It’s only complete 50% (at the moment), but it’s up and running from when it was probably 5% complete. It’s live and getting indexed and building up Google-juice.

I’ve started linking to it from other sites to get the incoming-links going.

My point is, in digital marketing – thanks to the sheer “digital” nature – there are a LOT of things that can be published WAYYYY before it’s “100%” complete, whether that’s your online course, Kindle book, blog post, or even your podcast (yes, just launch with 1 single episode – don’t listen to fools who ask you to record-and-release 8 episodes together).

So don’t waste time or energy trying to be a perfectionist. Ship it quick, publish it fast, there’s always the powerful “Edit” button.

1st most powerful button: “Create”

2nd most powerful button: “Publish”

3rd most powerful button: “Edit”

(Image shows my mindmap planning and brainstorming my article – I do the same whether it’s an online course, Kindle book, WordPress plugin, online business planning, product development or skyscraper post).

Check out my post at S3MediaVault.com/blog for everything I’m writing primarily for the sake of my current and future customers, as well as for SEO.

Always write for people first, and search engines next.